Google’s Webmaster Tools
Three user behavior metrics that make a difference in SEO
Why a well-rounded SEO approach must include optimizing for user behavior as well as keywords. [Sponsored content]
Panda and Penguin Are Not Penalties
While some think of Penguin and Panda as Google penalties, they are but algorithmic changes that can become immensely complex. Find out what separates the two.
Want to Combine Sites in Search Console? Google Wants to Know.
Google posted a survey today asking for user preferences about grouping sites in order to compare them in a combined report.
Google Adds Mobile App Data to Search Console
Search Console users will be able to analyze how their indexed app content is performing in Google’s search results.
Matt Cutts: Short Website Downtime Won’t Hurt Your Search Rankings
Google's Distinguished Engineer says that if your website is down just for a day, such as your host being down or a server transfer, there shouldn't be any negative impact to your search rankings. However, extended downtime could have an impact.
How to Use Google Webmaster Tools to Maximize Your SEO Campaign
When developing an SEO strategy, you can turn insights from Google Webmaster Tools into SEO tactical gold. Diving into the data provides new opportunities to understand how your site is performing and improve your overall campaign performance.
Winning Multinational eCommerce SEO Strategies
Ecommerce lives and dies on its conversion rate. Get the three key areas covered here right, and you'll be able to conquer those new territories while not just protecting, but actually improving your main territory performance.
Crawl, Index, Rank, Repeat: A Tactical SEO Framework
By undergoing a systematic analysis of SEO based on the three primary search engine activities of crawl, index, and rank, savvy SEOs can establish a framework for improving their sites that will reward them with extremely favorable rankings.
Targeting by Language or Country: What You Need to Know
The benefits and challenges associated with international search targeting tactics.
Google Updates Webmaster Tools
Google’s Webmaster Tools has received an update. Google is calling it the “Summer Shine” update. Here are some of the changes you ... read more
