Google’s Webmaster Tools now include in-depth reporting of inbound links to a user’s site, announced today on the Webmaster Central blog. The tool gives verified site owners a much more complete look at links than the existing link: operator does. Link data is divided by internal and external links, both to a home page or to specific pages on a site. Google still does not tell everything it knows, according to the poster, Peeyush: “Google knows about more links than the total we show, but the overall fraction of links we show is much, much larger than the link: command currently offers.”
Danny Sullivan took a look at how the tool compares to the link: operator for his site.