Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,745 articles
Analytics

Google Reveals Search Analytics Report for More Refined Data

The new Search Analysis tool will be more accurate than the existing Search Queries report in Google Webmaster Tools.

By Yuyu Chen · 06 May 2015

SEO

Does the Page Match the Search?

There are several opportunities to enhance the likelihood of the "right" page showing up for the "right" search.

By Jennifer Van Iderstyne · 06 May 2015

Industry

Google Reveals New AdWords Products

Some of the search juggernaut's soon-to-be-released offerings include new automotive and hotel ads, redesigned Dynamic Search Ads, and tools to improve attribution.

By Mike Obrien · 05 May 2015

Mobile

“Mobilegeddon” Proves Inconsistent for Non-Mobile-Friendly Sites

Two weeks after Google changed its algorithm, mobile-optimized sites seem to be getting preferential treatment, though non-mobile-friendly sites aren't necessarily ranking lower.

By Mike Obrien · 05 May 2015

Industry

Google Doodle Celebrates Bartolomeo Cristofori’s 360th Birthday

Do you know the story behind today’s Google doodle?

By Yuyu Chen · 04 May 2015

Industry

NPR and Shazam Early Adopters of Google’s App Voice Search Feature

Google Now is expanding its voice search capabilities to third-party apps. Users can now launch and search within apps by saying "OK…

By Emily Alford · 04 May 2015

SEO

I’ll Take Online Marketing for $400, Alex: Jeopardy for SEO Success

Much like Jeopardy, the understanding of questions and relevant answers are key components to the present and future of Google.

By Grant Simmons · 01 May 2015

Industry

Is the Yahoo Bing Network Emerging From Google’s Shadow?

There are more compelling reasons than ever to test the Yahoo Bing Network for your search marketing efforts.

By Richard Stokes · 30 Apr 2015

Local

3 Ways to Be a Better Local Search Marketer With the Apple Watch

The release of the Apple Watch will have huge ramifications on how national search marketers target and engage consumers at the local…

By Jon Schepke · 30 Apr 2015

Mobile

Google Adds 70 More Now Cards

Nearly three months after Google introduced Now cards, which serve as more detailed reminders for 40 apps, the search giant has expanded…

By Mike Obrien · 29 Apr 2015