Google.
Matt Cutts Talks Google Panda Basics: Make Sure You’ve Got Quality Content
What should you do if you think your site might be affected by Google's Panda algorithm? And what types of content get impacted negatively by Panda? That is…
How to Increase the Profitability of Your Content
Do you have pages that drive conversions but aren't as prominent as they could be in the site structure or user's click…
Is Google Putting Less Emphasis on Links as Part of Their Algorithm?
Does it seem like Google is putting less emphasis on links as part of their algorithm? While some types of links are…
Recovering from Penalties, Penguin, and Panda
We've seen tremendous upheaval in the search landscape over the last two years. Google has sent web publishers into a tailspin with…
To Blog, or Not to Blog
Blogs have become a standard feature for websites. And blogging has benefits. It can help you become a content authority, engage your…
E-commerce Holiday SEO Keyword Optimization: 6 Keys to Success
Many e-commerce sites don't publish holiday content until November, which is too late for the early birds and for search engines, which…
4 Types of Low-Cost Content Small Businesses Should Create
Small businesses need to market themselves without breaking the bank. By creating great content and promoting that content via social media, small…
SES San Francisco Keynote: Google’s Matt Cutts & Patrick Thomas on Search Engine Censorship
Designing a search engine is no easy task. Should a search engine filter explicit types of content? Here's a look at the…
Google Webmaster Tools Give Users More Link Data
Google has announced a change to the way Google Webmaster Tools serves backlinks to users. Now, instead of getting a huge list…
Your SEO Rainy Day Fund
Google penalties are a legitimate concern for anyone who runs a website. When your traffic vanishes, it won't return overnight, and recovering…
Rethinking Quality Score: It’s All Relative
Quality score has limited use as an actionable metric. For day-to-day management, it's more useful to focus on relative quality score (i.e.,…
Why Local PPC Needs Call Tracking
Call tracking will help you sell more effectively, provide clients greater clarity on the impact your efforts have on their business, show…
404 Page Best Practices
Is your website serving up 404 errors for pages that have been moved, deleted, or mistyped? Here's how you can find 404…
What Does it Take to Get a Link From the BBC?
Chasing links from media sites is frustrating. It's hard to get a handle on the linking policy of individual media sites. The…
Why Google Will Reject, Block, or Flag Your Data Feed
Google doesn't always do the best job of communicating why your data feed is getting rejected, blocked, or flagged. Here are some…
It’s Time to Update the Definition of a Website
For years the website has been defined as a computer term representing pages on the World Wide Web. This outdated perception is…
2 Reasons to Love the New Google AdWords Paid & Organic Report
Google recently added a report that shows the total traffic by keyword from paid and organic search. As data started pouring in…
Google+ Brings Automatic Authorship to WordPress & Typepad, Lets You Embed Posts
Bloggers can sign into their respective platforms using their Google+ accounts, automatically tying their accounts together without going through the usual authorship…
Google Submits New Proposal to Avoid Antitrust Fine in EU
After being told its antitrust concessions were insufficient, Google has increased its concessions to avoid a possible $5 billion fine from the…
The Mobile Local Opportunity, By the Numbers
One of the highest performance-driving factors will be effective location targeting. That's not just geotargeting, but a holistic location strategy, including things…
4 Reasons to Spend More on SEO
Most small businesses run very close to the margin and traditionally resist increasing their SEO budget, no matter the consequences. While SEO…
Google Still Taking a Beating Over Max Mosley S&M Party Search Results
The former Formula One president wants Google to create a special algorithm to detect and delete certain content – specifically, of him…
Topsy Has Every Tweet Ever
Topsy has indexed billions of tweets – 425 billion of them to be exact – and now made them all available for…
Matt Cutts on Auto-Generated Content: Google Will Take Action
If you're creating web pages of automatically generated text and snippets, you should be aware that Google can and will penalize you.…
Google Doodle Honors Social Work Pioneer Jane Addams and Hull House in Chicago
A pastel Google Doodle today celebrates pioneering social worker Jane Addams, the first American woman to win the Nobel Peace Prize. The…
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