Google.
Amazon Text Ads: To Do or Not To Do?
Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are…
Google’s Alphabet: A Welcome Move in Asia
For markets in Asia Pacific, Google's move to restructure itself under Alphabet will give products more autonomy to expand in the region.
Online Reputation Management: Beyond Damage Control
Most people don't think about their online reputation until it's too late. Here are some tips for damage control - and making…
Tweets Officially Show In Google Desktop Searches
Six months after the deal giving Twitter access to Google's "firehose" of data generated by Tweets, Tweets have started to appear in…
Google Summoned to Remove Links to Articles About ‘Forgotten’ Articles
The U.K.'s data privacy watchdog has ordered Google to remove search links to news articles about Right to be Forgotten link removals.
Google Tests Video Ads Within Search Results
Google is following Bing and Yahoo in testing video ads in its search results. Though it's behind the competition, will its YouTube…
Beyond Listing Management: Why You Need a Location Data Strategy
The proliferation of mobile makes it that much more important for brands to think beyond listing management, and make their location data…
What’s In a Keyword? 5 Essential Strategies to Streamline Your PPC Campaigns
Every search marketer should do some keyword maintenance from time to time. Separating your superstars, and using Google's Keyword Planner and Search…
Facebook Pulls Ahead of Google In Referral Traffic
Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor…
User Engagement Metrics Aren’t a Ranking Signal, But You Should Treat Them Like One
Though user engagement metrics are not a solid ranking signal, their value is in signaling to Google that your website is serving…