Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,745 articles
PPC

Grow Your Audience, Business Intelligence Database with Google AdWords

Optimize your PPC ad campaign by effectively leveraging the functionality of Google AdWords. Here's an easy way to collect customer persona data…

By John Lee · 24 Sep 2015

SEO

4 Tips for Optimizing FAQ Pages for Search

Improving the customer experience will ultimately lead to increased engagement with your brand. Here are some helpful suggestions to help optimize your…

By Brittney Sheffield · 24 Sep 2015

Video

Fake YouTube Views Still Monetized by Google

Analyzing fake views for major video portals, a team of European researchers found that YouTube's fraud detection is by far the most…

By Mike Obrien · 23 Sep 2015

PPC

Why It’s Time to Rethink Your PPC Ad Extensions

Now that Google has announced the debut of its Structured Snippets ad extension for AdWords, how will this new addition impact your…

By Pauline Jakober · 23 Sep 2015

Mobile

Future-Proof Your SEO Career in a Mobile World

Sustaining success in SEO is contingent on the ability to adapt to a mobile-driven world. How does the evolution of organic search…

By Dave Lloyd · 23 Sep 2015

Social

Facebook Drops Rich Snippets from Search Results

Rich snippets for Facebook pages are no longer showing up in Google searches, though Yelp and YP continue to have their review…

By Mike Obrien · 22 Sep 2015

Content

Is Your Content Working Better for Someone Else?

Sites which scrape and copy content from the others are often able to outrank the original source and damage their search rankings.…

By Graham Charlton · 22 Sep 2015

Industry

France Rejects Google’s ‘Right to Be Forgotten’ Appeal

Having appealed France's "right to be forgotten" ruling, Google was rejected on the grounds that the company only delinked regionally, rather than…

By Mike Obrien · 21 Sep 2015

SEO

Gaming Google in 2015

Is gaming Google a suitable exercise to effectively engage with SEO and optimize a website's search ranking results? Here's why this strategy…

By Chuck Price · 21 Sep 2015

Industry

Repeated Spammers to Get Harsher Penalties From Google

Though Google hasn't explicitly said how repeated spam violators will be punished, the company said multiple violations "may make a successful reconsideration…

By Mike Obrien · 18 Sep 2015