Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,727 articles
SEO

Link Building: How to Set Goals & Gauge Your Competition

Don’t just pore over the number of incoming links you have - do something about them. Learn from your competitors: determine the…

By Rob Chant · 05 Sep 2011

Industry

Queen’s Freddie Mercury Gets Music Video Google Doodle

Google today is paying tribute to Queen lead singer Freddie Mercury on his birthday with a special animated music video Doodle. Queen…

By Frank Watson · 05 Sep 2011

Industry

Google+ in Asia: Most Users Are From Singapore, India

Singapore recorded the highest share of visits to Google+ in key Asia Pacific markets. Here’s a summary of the findings from Experian…

By Adaline Lau · 04 Sep 2011

SEO

Google Redefines External, Internal Links in Webmaster Tools

In an attempt to provide more accurate link data in Webmaster Tools, Google is recategorizing links from subdomains as internal links and…

By Danny Goodwin · 02 Sep 2011

PPC

New AdWords Metric: Estimated Top Page Bid

Google has just added a new metric into the AdWords interface at keyword level called the "Estimated Top Page Bid." This could…

By Alistair Dent · 02 Sep 2011

PPC

How to Avoid Targeting Paid Search to the Masses in 6 Steps

Savvy search marketers must seek out unique opportunities to directly speak to consumers. Incorporating their interests and values will improve CTRs, more…

By Erica Conner · 02 Sep 2011

Industry

Google Teams with ESPN to Add MLB Baseball, NFL Football Scores to Search Results

Looking to quickly find the latest baseball score or follow an NFL game in real time? Google and ESPN have brought the…

By Rob D Young · 01 Sep 2011

Social

Adding a Twitter Share Button Adds 7x More Exposure [Report]

Websites that display Twitter’s Tweet button on their homepage get seven times more social media mentions than sites without the button. Meanwhile,…

By Danny Goodwin · 01 Sep 2011

Industry

Websites With Lower Google Rankings See Higher Ad CTR [Study]

A new study shows that the lower your position is on Google's search results page, the higher the likelihood that visitors will…

By Rob D Young · 01 Sep 2011

Industry

Real Names: Google+, Government & The Identity Ecosystem

Why is Google motivated to take such a hard line on identifying people by their real name on Google+? The simple answer,…

By Kristine Schachinger · 01 Sep 2011