Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,721 articles
SEO

9 Pro Tips for Developing a Killer Internal Link Structure

Internal linking is the most overlooked and undervalued SEO tactic. What many search marketers don't realize is that you can often get…

By Ken Lyons · 23 Apr 2012

SEO

The Hierarchy of Web Presence Optimization

This approach to being found organically will help answer two critical questions: how do you know if you’re maximizing your SEO investment…

By Krista Lariviere · 23 Apr 2012

Mobile

4 Ways to Help Consumers Discover Your Mobile App

Mobile marketing is becoming more competitive and to increase app visibility, brands with a mobile strategy should strongly consider implementing optimization strategies…

By Guillaume Bouchard · 23 Apr 2012

Video

Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling

"Web TV" bridges the gap between user generated content and professionally produced "premium" content and is exemplified by YouTube's partner channel program.…

By Eli Goodman · 23 Apr 2012

Video

YouTube Boosts AdWords for Video With Ambassadors, How-to Guide & $75 Ad Credits

In addition to introducing some new features to AdWords for video, YouTube is also creating an Ambassador program, providing an Advertiser Playbook,…

By Greg Jarboe · 23 Apr 2012

Social

Twitter Helps Prove That Fame Isn’t Fleeting

Forget 15 minutes of fame. Google, eBay, and Berkeley University researches have concluded today's stars don't dim quite so quickly, thanks to…

By Search Engine Watch · 23 Apr 2012

Industry

Earth Day Google Doodle: Flowers Bloom in Animated Logo

Flowers are blooming on Google’s home page today. The Google Doodle celebrates Earth Day, which began in 1970 and continues to be…

By Danny Goodwin · 22 Apr 2012

SEO

Building a Good Link Profile: Measure Twice, Cut Once

Everyone’s link building plan should be unique. Don’t just look at link building as a tactical affair. You need to analyze your…

By Mark Jackson · 22 Apr 2012

Video

comScore Charts YouTube’s Volcanic Eruption as 2nd Leading Video Ad Property

In March 2012, 181 million U.S. Internet users watched online content videos for an average of 1,304.8 minutes per viewer. Americans viewed…

By Greg Jarboe · 22 Apr 2012

Mobile

Google CEO: Android Not a Critical Asset

Google's Android system isn't "critical" to the company's success, although it's an "important" part of its future, according to testimony this week…

By Dan Worth · 21 Apr 2012