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Lost on Google: Small Businesses Seek Answers After Penguin Update
A Wall Street Journal article on Google’s Penguin update highlighted some of the damage done to small businesses. Taking a quick look…
Internal Linking to Promote Keyword Clusters
A logical and well-coded site architecture that serves your visitors is critical. Here's how internal linking works, why clustering promotes the strength…
Future of SEO: Investment, Innovation & Integration
It’s up to the individuals to adapt to a new way of working. From strategy to tactics to implementation – the platforms…
Practical Post-Penguin Marketing Ideas for Small Business
A search marketing realignment, reorientation, and for some, total reinvention is in order following Google’s multiple updates in 2012. Here are a…
Larry Page Looks Beyond Today at Zeitgeist 2012, Talks Search, Priorities & Big Bets
Google CEO Larry Page took the stage at Zeitgeist 2012 to talk Beyond Today, though in fact he spent the majority of…
Google Tests “Ads Related to” Notation Above PPC Ads
Google is testing the insertion of a new line of text located above the top block of paid search advertisements. The "Ads…
Disney, Las Vegas Top Searched Travel Destinations in Early 2012
If search volume is any indication, Americans plan to spend their 2012 vacations at Disney or in Las Vegas, according to an…
Five Questions A Good Link Builder Should Be Able To Answer
The days of being a half-assed link builder are over. For those looking to hire (or perhaps fire) a link builder, be…
Harvesting Questions for Content Ideas
Using popular questions to fuel content ideation is one way to unearth keyword ideas. So where and how do you find popular…
Paid Search Peak Times: Gain Hourly Insights About Your Competitors
Taking a deep dive into the number of competitors that appear alongside your ads, as well as hourly and daily costs per…