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5 Essential Components of Localized Marketing Strategy for National Brands
Scalable, automated technology can help national brands overcome slower national competitors and smaller local competitors who lack marketing support. National brands should…
How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs
With the continuing evolution of social search, you can never know too much about your audience. SEOs should evaluate whether they're being…
Bob Moog Rocks Google Homepage With Synthesizer Logo You Can Play
Google’s logo has transformed into an analog synthesizer, developed in HTML5 so you can actually play it online, record your own tracks,…
5 Common SMB Online Marketing Optimization Issues Solved: Q&A with Lee Odden
SMBs have an uphill battle in the online marketing arena; smaller budgets and less manpower may leave them feeling like David to…
Google Told to Fix 4 Areas in Search, Advertising to End Antitrust Inquiry
European antitrust chiefs are offering Google a chance to end the 18-month investigation into alleged monopoly abuses by the company. U.S. senators…
Bing Offers 5 Tips for Google Penguin & Panda Victims
Bing Senior Product Manager Duane Forrester posted five tips for webmasters to help diversify their traffic sources and avoid major losses during…
Google AdWords Auction Insights Reveals Who You’re Competing Against
The new Auction Insights report answers the question about who competes in a given auction. It shows the display URL domain of…
SEO, Why You Are Doing it Wrong
Trent Harbour's site was bitten by Penguin. This is a cautionary tale of missteps towards the problem of ranking on search engines.…
Google & Link Schemes – Several Shades of Gray
What Google says about link schemes is important to understand. Understanding the gray area between what Google says and what (currently) works…
Record 9.5 Billion Video Ads Were Viewed in April 2012
181 million U.S. Internet users watched nearly 37 billion online content videos in April, comScore Video Metrix reported. Video ads saw another…