Google.
Google Pays $18.6 Million Applying for 101 New gTLDs
ICANN today revealed its big list of applicants for 1,930 new generic top-level domains. Google has applied to claim 101 of those…
Chuck Norris Facts Featured in New Google Knowledge Graph Easter Egg
Google users are being treated to a variety of fun “facts” about the television and movie actor via the Knowledge Graph feature.…
Analytics Means Action: A Love-Hate Story of Data Dumped
Even though everyone measures, not everyone recommends and takes action. Your job as an analyst is to use the digital analytics to…
How to Create the Best YouTube Advertising Strategy
Which video advertising option is right for your account? How can you tell if it will go over well with your audience?…
Google Updates Hot Searches With Less of What People Are Searching For
Google Hot Searches no longer features the 20 trending U.S. searches. Google has opted to remove 17 of those searches but has…
How to Recover from a PPC Test That Crashed & Burned
One of the most important elements of conducting tests – especially ineffective tests – is communication. You need to make sure that…
Nextag’s Fatal Sense of Google Entitlement
Nextag isn't ranking on Google, so their search results must be biased, argues CEO Jeffrey Katz. But really, creating a compelling website…
Bing Adds Encyclopedia Britannica Answers to Search Results
Bing has announced an alliance with Encyclopedia Britannica that will see the search engine present snippets of encyclopedic information – a brief…
Google’s Avinash Kaushik Talks Optimization Across All Channels at #SESTO
Google’s Digital Marketing Evangelist talked optimization, conversion, and multi-touch attribution to a packed SES Toronto audience this morning. Here are the top…
Beyond Google: Tap Into the Alternative Search Engine Data Opportunity
33 million searches take place daily on alternative search sites, outside of the core search engines. Is your company using this wealth…