Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,721 articles
PPC

Eliminating Ambiguity in PPC

In PPC, the context is in the mind of the searcher. When we search for something, we know what we mean, but…

By Melissa Mackey · 28 Aug 2012

Analytics

Big Data: An Introduction for Search Marketers

Big data applications systematically address perplexing questions at massive scale – continuously learning, adapting and improving. Early adopters will win big and…

By Raj De Datta · 28 Aug 2012

Social

Pinterest, Instagram, Niche Social Networks Global Market Share Grows

Pinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year. Research firm Experian…

By Miranda Miller · 27 Aug 2012

SEO

Exploring Google’s SEO Toolset

From gaining insight into how Google crawls and indexes your site, to getting notified of an outdated WordPress installation, here is some…

By Ben Goodsell · 27 Aug 2012

Content

Is Google Afraid of the Big Bad Wolfram?

Google is afraid. Afraid that its crown as king of search will be stolen by a new breed of voice-led search engines…

By Simon Penson · 27 Aug 2012

Video

YouTube TrueView Ads a Recipe for Success for BBQGuys

By keeping costs low with TrueView ads, the ShoppersChoice.com team has been able to purchase relevant, generic video keywords, which has raised…

By Greg Jarboe · 27 Aug 2012

Industry

Google Hiring Privacy Red Team

Google has begun hiring for a crack team of data experts – code named Red Team – to help resolve privacy complaints,…

By Alastair Stevenson · 27 Aug 2012

SEO

Bad Link Building Recovery After Google Penguin

For those who were hit by Google’s Penguin update, the situation is dire. The big question is, can you recover? Yes. But…

By Eric Enge · 26 Aug 2012

Industry

Google Allows Saved Search Settings Across Computers & Browsers

Signed-in Google search users can now save their search settings to their Google account. Saved search settings will allow users to save…

By Miranda Miller · 24 Aug 2012

Industry

Google Fighting German Publishers Over Copyright

Google is firing back at German lawmakers, who are bowing to the demands of major publishers with draft legislation that would make…

By Miranda Miller · 24 Aug 2012