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How to Conduct a Technical SEO Site Audit
After you’ve completed your on-page SEO audit, it’s time to go deeper by conducting a technical site audit. Here’s how you can…
Can You Identify Link Networks & Bad Neighborhoods?
Worried about getting links from (or linking out to) websites that might look suspicious? We aim to find out if it’s possible…
Taobao SEO: A Guide to One of the World’s Largest Consumer Marketplaces
Taobao is not technically a search engine, but is a critical link in an overall Chinese search strategy. We examine the factors…
How To Control Google’s Largest Search Partner: AOL Search
AOL has been working on creating a legitimate self-service platform that can be managed through a white label version of AdWords. This…
International SEO: Using XML Sitemaps hreflang= for Geotargeting? Beware of the Kinks
Using rel="alternate" hreflang="x" is supposed to tell Google which pages should appear to which searchers using x languages, and with regional variations…
YouTube Brings TrueView Ads to Mobile
YouTube's pay for engagement ad model, TrueView, is now available to target mobile devices via AdWords. Currently TrueView ads only work on…
New Google Ad Planner Will Exclude Domains Outside Google Network
Users are not impressed with Google’s announced Ad Planner changes. As of September 5, Google will no longer allow users to research…
Organic vs. Paid Search Results: Organic Wins 94% of Time
Search engine users overwhelmingly click on organic results on Google and Bing by a margin of 94 percent to 6 percent. That’s…
How to Effectively Create a Google+ Following of 10,000 Engaged Fans
A few months ago, Fraser Cain shared how he took his blog from 0 to 3 million monthly visitors. What’s just as…
PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers
While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond the press…