Google.
Google’s Rating Guidelines Adds Page Quality to Human Reviews
A new version of Google’s human rater handbook has hit the web. The 161-page General Guidelines document, version 3.27 dated June 22,…
Investing in SEO: Marketers are Doing More SEO Than They Think
Content marketing, social media, video, and public relations affect a web presence and organic search rankings. These tactics can have a significant…
Getting to Where Search is Going to Be, Not Where It Has Been
Hockey legend Wayne Gretzky one said, “I skate to where the puck is going to be, not where it has been.” Well,…
Google TV Ads Cancelled
Following a four-year effort in the incredibly lucrative TV ad business, Google has decided to pull the plug. Traditional TV ads are…
Is Google Search Really Only 18.5% Organic Results?
Does the default "above the fold" area of a Google search result page contain only 18 percent “actual search results”? One author…
Are Directory Links Still Worth Doing?
What makes a safe link? Google Penguin is continuing to send shockwaves through SEO as people try to make sense of the…
Setting up PPC Campaigns
Starting your own PPC campaign and want to know how to get everything set up for optimal efficiency? What is the best…
Top 5 Micro-Conversions You Should Measure
Micro-conversions are goals, just like the ones you're currently measuring. But micro-conversions typically help build relationships with your site visitors – and…
Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results
High quality feedback has three essential qualities, summarized in the acronym RAT: it’s relevant to the goal, actionable, and timely. PPC is…
New Baidu Mobile Browser Takes Aim at Google, Apple
The browser seems to take Google Chrome's approach to web apps and the ability to watch video without having to download external…