Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,745 articles
SEO

Google Reveals New Details on Link Disavow Tool

A Google search quality engineer has shared three interesting bits of advice for webmasters and SEO professionals: Which links should you focus…

By Jayson Demers · 06 Feb 2013

SEO

Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics

Backlinking strategies within an SEO strategy are often overcomplicated, but they don't have to be. Practice an optimized content marketing strategy and…

By Krista Lariviere · 06 Feb 2013

PPC

9 Most Misleading PPC Metrics

While impression share, time on site, average CPC, average position, conversion rate, CTR, first page bids, and quality scores are all important…

By Justin Freid · 06 Feb 2013

Content

How to Use Journalism to Create Context for Keywords & Content

Your content plan doesn’t stop at keyword research. Without context, they’re just words that only provide the first step. Learn how to…

By Jessica Lee · 06 Feb 2013

Mobile

Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

Google Catalogs annotations are much more than just hyperlinks to product pages. Here's how to use annotations to enrich the consumer experience…

By Adreana Langston · 06 Feb 2013

Industry

Eric Schmidt: Google Will Give Higher Rankings to Content Tied to Verified Profiles

Google's former CEO Eric Schmidt suggests in his upcoming book that search engines will give priority and higher rank to content created…

By Thom Craver · 05 Feb 2013

SEO

4 Steps to Panda-Proof Your Website (Before It’s Too Late!)

If your site is guilty of transgressions that might provoke the Panda and you haven’t been hit yet, consider yourself lucky. Here's…

By Ken Lyons · 05 Feb 2013

PPC

3 Big PPC Mistakes Even Pros Make & How to Avoid Them

Everyone makes mistakes. You’ve heard that saying a thousand times, yet it still rings true. Not even seasoned professionals are perfect. Usually…

By Melissa Mackey · 05 Feb 2013

SEO

SEO Roles of Engagement: Stimulate, Don’t Alienate!

In the stimulus phase of a purchase funnel, brands have the opportunity to engage with users, creating awareness through visibility created from…

By Grant Simmons · 05 Feb 2013

Industry

Top Super Bowl 2013 Google Searches

M&M’s licked the competition when it came to searches during Super Bowl 47, according to Google. Searchers were also went crazy for…

By Danny Goodwin · 05 Feb 2013