Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,745 articles
Industry

Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

Microsoft is on the attack again, this time slamming Google Play for the information it shares when users buy apps. The attack…

By Carly Page · 10 Apr 2013

SEO

Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

Most Penguin work is reactive, where companies work to recover from a massive drop in Google traffic. This case study explains how…

By Glenn Gabe · 10 Apr 2013

Industry

Putting a Spring in Your Marketing Step

Your brand is as organic as the seasons. With proper care and attention, it will bloom and grow to be larger and…

By Lisa Barone · 10 Apr 2013

Analytics

Top 5 Reasons Against Implementing a Tag Management Solution

Have you been considering the use of a tag management solution for your business? The toughest-fought battle will be with your own…

By Garry Przyklenk · 10 Apr 2013

Analytics

Landing Page Optimization: How to Identify Testing Opportunities

Why landing page testing is important for your business; how to identify testing opportunities through data; the different elements on a page…

By Amman Badlani · 09 Apr 2013

SEO

Google Penguin, the Second (Major) Coming: How to Prepare

Are you prepared for the impending "next generation" of Google Penguin? Google is about to turn the knife a little more on…

By Simon Penson · 09 Apr 2013

Local

Google+ Local Bible for SMBs

A well-optimized Google+ Local page can help you outrank your competitors in local search, build authority through +1's and user reviews, and…

By Guillaume Bouchard · 09 Apr 2013

PPC

A Strategy Map for Google Display Network Success

The Google Display Network can generate great results. However, with so much impression inventory, it’s also possible to generate a lot of…

By Joseph Kerschbaum · 09 Apr 2013

Local

Google Authorship Presents Branding Opportunity for SMBs

Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because…

By Jay Taylor · 09 Apr 2013

Industry

Weekly Rundown: Matt Cutts Q&As, Bing vs. Enhanced Campaigns & More

Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places…

By Danny Goodwin · 08 Apr 2013