Google.
“Microsoft Does Not Need Yahoo Anymore” MSN Strategist Claims
With the purchase of aQuantive and its other advertising assets, Microsoft nolonger needs to buy Yahoo to conquer the online advertising world, Microsoft Chief Advertising Strategist Yusuf Mehdi…
Digging Deeper Into the Latest Release of Google Analytics
Analytics & ROI columnist Eric Enge explores the subtle differences in the latest version of Google's metrics tool.
What Should Ask.com Do?
An interesting discussion has begun on several blogs this week considering what Ask.com should do to be successful. It focuses on ways…
Google Is Big Brother
I guess it has just gotten to be all too much for the senior staff over at Google. CEO Eric Schmidt, was…
People Search Makes up 30% of All Searches
Back on May 8th, Google hosted a People Search SIG at their headquarters in Mountain View. Michael Arrington of TechCrunch presided over…
Salesforce.com, Google Partnership Discussions
The Washington Post reported talks between Google and Salesforce.com, a hosted CRM application vendor. This move is another direct challenge to Microsoft,…
Google Adds Neighborhood Search
Google has added a neighborhood search capability for 50 U.S. cities, so a user can search for things like bagels upper east…
Google Cracking Down on AdSense Arbitrage
Several AdSense publishers have received notice that their sites, which are mainly of the AdSense arbitrage/made for AdSense (MFA) variety, are being…
Ego Bidding Gone Wild
What happens when the ego gets in the way of smart bidding and positive ROI? Tony Wright talks about the danger of…
Who Said It…
It’s the Saturday after major ownership changes have been announced in the online ad business. We have heard all the official reasons…
You Can Win On YouTube By Optimizing Comments
Vertical columnist Grant Crowell shares tips for making YouTube work for you as a search marketing strategy.
Microsoft to Acquire AQuantive
It looks like Microsoft wasn’t really missing out on getting 24/7 Real Media after all. This morning, the company announced plans to…
Will Universal Search Drive Growth of Google’s Vertical Search Properties?
I attended the Searchology event at Google in Mountain View this past Wednesday. For those of you who read my article Will…
Interview with YouTube on Partner Program
I recently spoke with YouTube’s Head of Product Marketing Jaime Byrne about the recent expansion of YouTube’s revenue-sharing partner program to include…
Link Safari: Gear Up for a Hunting Expedition
Link building columnist Justilien Gaspard offers strategic tactics and advice on finding high-value trusted links to create the right linking neighborhoods and…
Should SEOs Care About Wikipedia?
Wikipedia is not a search engine, and links from Wikipedia no longer count towards increasing your link equity, but there are still…
Google Mobile Search Ad Checker Improved
Google has made some improvements on its mobile search checker tool. Our forum rep from Google (AdWordsRep) bumped a post about the…
Podcast on Winning on Digg with Neil Patel
Neil Patel and I have put together a two part podcast series on how to succeed on Digg. The first podcast covers…
Google Audio Ads See Broad Release
Google is in the process of making Audio Ads available to U.S. AdWords advertisers. The platform, which auctions off remnant inventory on…
Forget Demographics Google May Soon Offer Psychological Profiling
Okay this is just getting more and more science fiction like. Google has submitted a patent for psychological profiling of users. The…
The Greening of Search Engines
Call it a sign of the times, a cheap marketing ploy or both mixed together. Search engines are touting their environmental friendliness…
News from the Google Shareholder Meeting
Google held its annual shareholder meeting yesterday at the Googleplex, and Andy Beal has done a great job in breaking down what…
Search Headlines & Links: May 10, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Google Cleans Up Google News
Some recent housecleaning at Google News has resulted in the removal of some controversial foreign news sources that appeared to be gaming…
Bid4Spots Radio Ad Auction Launches in U.K.
Bid4Spots, a competitor to Google Audio Ads, announced plans to launch an auction for remnant radio ads in the U.K. this fall.…
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