Google.
YouTube Set To Test Marketability of SciFi Film
YouTube is launching a new animated science fiction show. The interesting part of this event is that YouTube is using the show, Afterworld, to test their marketing abilities.…
Hot Today, Gone Tomorrow: Link Building for the Long Term
Justilien Gaspard takes a look at the long-term results of popular link building tactics and explores why successful link building is just…
Google may be interested in acquiring Wall Street Journal
Leon Lazaroff and Cecile Daurat of Bloomberg.com report that Rupert Murdoch’s $5 billion takeover bid of Dow Jones & Co., owner of…
What will be the Downfall of Google?
Andrew Goodman was recently interviewed by Pandia Search Engine News. One of the things I like about the interview is his discussion…
Google’s iGoogle Announcement
Google just announced their new iGoogle Personalized Homepage service. This announcement includes a variety of new features, and more insight into where…
Google Ups Personalization Efforts
Google has expanded its personalization efforts for the Google Personalized Homepage, now known as iGoogle. It has also launched more widget-making tools…
Yahoo, Comcast Partner on Display Ads
Yahoo and Comcast announced today that they will partner for displaying advertising on the Comcast website. Interesting when Comcast recently joined FastMedia…
Google, Yahoo Respond to Click Quality Council Guidelines
Last week, the Click Quality Council issued a list of 8 Principles of Click Quality that its members feel are necessary to…
Yahoo to Acquire Right Media
Yahoo is planning to acquire the remaining 80-percent interest in Right Media, according to a New York Times report. The deal, expected…
Utah Legislators Doing Research — After They Passed the Law
After passing a misguided Trademark Protection Act that will ban advertisers from using the trademarked terms of their competitors to target ads…
NoFollow, or MightFollow?
Loren Baker has asked Google, Yahoo, Microsoft and Ask.com to explain just what nofollow really means in a comprehensive post at Search…
Yes, Virginia, there is a natural and paid search synergy
“Does running a natural search campaign and a paid search campaign together create more value than running them in a non-integrated manner?”…
Google Adding Print Purchasing to AdWords Interface
To improve their sales numbers for print media, Google is adding a Print Tab to AdWords accounts. Scheduled for an extended beta…
DoubleClick Takes Ad Exchange on the Road
Apparently DoubleClick’s new ad exchange is a bit more than vaporware, or a pretty bow to put on the package to entice…
Google Builds AdWords Storefront for Intel Resellers
Beginning next week, Intel’s channel partners will be able to plan and buy AdWords campaigns via a custom storefront created by Intel…
Ad Age Digital Fact Pack full of news nuggets
Abbey Klaassen of Advertising Age reports that Ad Age’s Digital Fact Pack is available to download for free. Among the highlights in…
Google Changing Tune on Performics?
Since Google announced its intention to acquire DoubleClick, the industry has been buzzing with speculation about what would happen to Performics, the…
Google ranks The Colbert Nation #1 for “giant brass balls”
Stephen Colbert’s viewers, who have already been banned by Wikipedia, have now mastered the art of googlebombing. If you conduct a search…
Google Income, Profits Up
Google reported its first-quarter financial results today, with profits up 69 percent to $1 billion, or $3.18 a share, on revenues of…
Google Adds Link Tools, Renames Froogle
Google made separate announcements today upgrading its recently released anchor text reporting tools, and renaming Froogle to Google Product Search. The new…
Google Ad VP Spamming Google On The Side?
Threadwatch has outed Tim Armstrong, Google Ad VP, for his involvement with Associated Content, that seems to be a content generating company…
Ask CEO Explains “The Algorithm”
Ask.com’s CEO Jim Lanzone issued a statement explaining the new campaign that includes the intriguing ad copy: The Algorithm Constantly Finds Jesus.…
Yahoo and PayPal Join To Challenge Google Checkout
As part of their earnings call today, Yahoo announced a new partnership with EBay. Joining with PayPal, Yahoo will offer an express…
Yahoo Profits Up, Search Percentage Down
March was a bad month for Yahoo though their stock price is not being effected by it. They were the only one…
AdWords Announces Preferred Bidding Feature
A new feature at Google AdWords has just been released globally, and will be known as ‘preferred cost bidding’ or ‘preferred CPC…
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