Google.
Google Adds Link Tools, Renames Froogle
Google made separate announcements today upgrading its recently released anchor text reporting tools, and renaming Froogle to Google Product Search. The new anchor text tools feature the return…
Yahoo and PayPal Join To Challenge Google Checkout
As part of their earnings call today, Yahoo announced a new partnership with EBay. Joining with PayPal, Yahoo will offer an express…
Yahoo Profits Up, Search Percentage Down
March was a bad month for Yahoo though their stock price is not being effected by it. They were the only one…
AdWords Announces Preferred Bidding Feature
A new feature at Google AdWords has just been released globally, and will be known as ‘preferred cost bidding’ or ‘preferred CPC…
Will Filtering Solve YouTube Copyright Problems?
Eric Schmidt in an interview with John Seigenthaler, a former reporter with NBC’s Nightly News, at National Association of Broadcasters conference noted…
Branding Isn’t Just for Big Businesses
Search advertising can be intimidating to small businesses, but buying your company name in PPC ad programs can be both affordable and…
Compliance Continued: Creating Internal Links for Organic Success
Considering internal link structure and keyword rich anchor text makes your Web site more accessible to users and search engines, and lead…
Search Headlines & Links: Apr. 16, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Is Stephen Colbert the Greatest Living American?
Jonah Stein at the Alchemy of Search blog is wondering if Stephen Colbert is the Greatest Living American. Stein says this is…
Google Audio, Clear Channel Ink Deal
Getting buried under the DoubleClick deal, Google and Clear Channel Communications Inc. also announced a long-term agreement Sunday to place advertising for…
Google Goes to War on Paid Text Links
Google engineer Matt Cutts posted a series of blog posts on Saturday, attacking hidden links, links in WordPress themes, and paid links.…
One Disgruntled Consumer, One Effective Solution
A story that proves online reputation management isn't limited to organic search. One angry customer can make a big impact on your…
Enhancements to Sitemaps Announced At SES New York
In November Google, MSN and Yahoo! announced that they were all going to support a unified protocol whereby webmasters could notify the…
Why Are Search Marketers Getting Social?
The definition of what is and isn't search marketing is expanding to include other related disciplines. The move to social media marketing…
Report: Social Media More Than a Fad
This will come as no surprise to Search Engine Watch readers, but a new study from iProspect shows that social media sites…
AOL Launches Google-Powered Search Marketplace
As they said they would when they expanded their alliance back in December 2005, AOL and Google are now offering advertisers the…
Google Settles Copyright Suit Over Google News
Google has settled a copyright suit filed by French news agency Agence France-Presse over Google News’ use of its content, according to…
Convera Focusing on Vertical Search for Publishers
As Kevin Newcomb recently posted here Convera has sold it’s RetrievalWare enterprise search business to FAST Search & Transfer of Norway. What…
Google Updates Display of Top AdWords Ads
AdWords ads appearing above search results on Google.com now have a new look, according to the Inside AdWords blog. The sponsored links…
Google Maps Now Mashable
Google has made it easier to create customized maps with a new MyMaps feature. Similar to features recently added by Ask.com in…
Engaging Customers to Say ‘I Love You’ Back
Link Love columnist Justilien Gaspard discusses ways to use current customers to gain valuable inbound links and market your Web site at…
Troogle?
It appears that fresh speculation has emerged about whether or not Google will launch a vertical search capability focused on travel. This…
Google Tests TV Advertising
Google’s rumored foray into managing television ads with its AdWords platform has entered the next phase with a limited trial program over…
ZoomInfo Retools Its Business Info Search
Business information search engine ZoomInfo has retooled its offering to create a single user interface for its various products. The new search…
WebFetch, new meta search engine, launches in UK
E-consultancy reports the launch of WebFetch, a new meta search engine in the UK. In addition to web search results from Google,…
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