Google.
Google Website Optimizer Launches New Help Forum for Those Pesky Landing Page Testing Questions (and Answers!)
So you’ve heard about all of this landing page testing you’re supposed to be doing and are delighted that Google offers a free testing tool – Website Optimizer.…
Yahoo! to Anonymize Data After 90 Days
Yahoo! will begin anonymizing the data it collects after just 90 days, according to a statement released by the company. The data…
Google Product Search + Mobile = The Future?
On the whole, 2008 will be remembered as the year of the iPhone revolution. This game-changing mobile device is opening eyes to…
59% of Small Businesses Don’t Do Paid Search Marketing
59% of small businesses with a web site don’t do paid search, according to a survey conducted by Microsoft adCenter. 90% of…
Google Creates One Page for Webmaster Tools Settings
Google has placed the Webmaster Tools settings on one page for your convenience. The settings that can be adjusted are: 1. Geographic…
Social Community: Free Pancakes Anyone?
Human beings long for a sense of community, like a charity pancake breakfast, and this isn't lost with social media. Starbucks, Ben…
Microsoft, Yahoo Take Major Hits in Nielsen Online Search Share Rankings for October 2008
Microsoft and Yahoo took a tumble in their year-over-year search share in October 2008, according to Nielsen Online. All searches were down…
Google Analytics Now Tracks Flash Content
Google Analytics is now offering Flash tracking. The tracking code is translated into ActionScript 3 programming language. While Google Analytics has been…
Offline and Online Conversions Tracking: Increase Your ROI
The accountability of online marketing is only as good as the analytics an advertiser employs. Tracking conversions -- both online and offline…
Incentives Work: Microsoft Seeing Positive Results from Cashback Program; Partners with Shopping Cart Providers
It’s easy to pick on Microsoft. It’s practically a national pastime at this point. So when they announced their Cashback program to…
SearchDay | Travel Brands Walking a Social Media Tight Rope
Today's search engine marketing news and opinion: Travel Brands Walking a Social Media Tight Rope; SES Chicago 2008 Invitation and Primer ;…
Google Help Forums Being Converted to New System
Google is converting their Help Forums to a new system. The new features include: improved search results, including posts from current and…
The Account Quality Score: Money Pit for the Uninformed
In Google AdWords, an ad's Quality Score calculation is based on how well the account's campaigns have performed over time, especially in…
SearchDay | Obama’s Link Strategy Fuels Election Victory
Today's search engine marketing news and opinion: Obama's Link Strategy Fuels Election Victory; The Account Quality Score: Money Pit for the Uninformed;…
YouTube Adds Search to Embeddable Videos
YouTube is adding search and 3 other features to embeddable videos. The search feature will appear at the end of videos that…
SEW Experts: The Account Quality Score: Money Pit for the Uninformed
In Google AdWords, an ad’s Quality Score calculation is based on how well the account’s campaigns have performed over time, especially in…
Google Terminates Yahoo Advertising Partnership
Yahoo announced that Google has decided to terminate its advertising partnership with Yahoo, “following indication from the Department of Justice that it…
Over Before It Started: Google and Yahoo Search Ad Deal Canceled
Google is ending its search advertising partnership with Yahoo. It was never even implemented. Concerns over antitrust issues rose fast and furious…
An Update on Last Week’s AdWords Updates
Last week, we reported that AdWords was making updates to Quality Score and Ad Rank. The update included how ad position affected…
Google to Change Calculations for Quality Score and Ad Rank
Changes are coming to the way AdWords calculates its Quality Score and Ad Rank. The changes will be implemented in the coming…
Content Promotion for Link Marketing
Even if your content is great and deserving of links, you won't get very far if no one knows about it. The…
Obama is Winning the Internet War
Election Day in the U.S. is fast approaching and it's anyone's guess who will win...or is it? Based on five key indicators…
Google Prepares iPhone Ad Options
Google is preparing for the launch of their iPhone ad options, according to AdWeek. Several ad agencies have been given previews of…
Is Your SEM Truly Looking at Search Holistically?
To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Ask these five important questions…
Yahoo Stock Plummets to $13, Investor Proposes Microsoft Acquisition at $22
Hindsight is always 20/20, and that Microsoft acquisition offer for Yahoo earlier this year is looking sweeter by the moment looking in…
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