Google.
Google Wants Your Profit Margin, Should You Give It To Them?
Google is systematically trying to remove two barriers in paid search to maximize their profit. Here's how it impacts your business, and how you can respond.
Americans Conducted 15.4 Billion Core Searches in March 2010
According to comScore qSearch, Americans conducted 15.4 billion “core searches” in March 2010, with Google accounting for 65.1 percent search market share.…
Google Acquires UK Startup Plink
According to Jemima Kiss of Guardian.co.uk, “Google has made its first ever UK acquisition, buying mobile visual search startup Plink for an…
Rip Van Winkle: “Things Change Fast in Today’s World”
Antti Aapakari, the CEO at Luxus in Finland, made this comment on one of my Rip Van Winkle posts, “Excellent post! You’re…
Hitwise: Ask Share of Searches Increases for Fourth Straight Month
Experian Hitwise announced today that Google accounted for 69.97 percent of all U.S. searches conducted in the four weeks ending March 27,…
Is FTC Circling its lawyers on the Google-AdMob Deal?
According to a story by Thomas Catan and Jessica E. Vascellaro of The Wall Street Journal, “The Federal Trade Commission appears to…
How to Deal With Difficult SEO Clients
Some tips for working effectively with the more difficult types of clients: the impatient, the "voodoo" believers, the serial ditchers, the amateurs,…
Competition Defines Your SEO Strategy
Understand the business you're in, and what it will take to succeed in that space from an SEO perspective. Do a careful…
Google Acquires Episodic Online Video Platform for Broadcasting Live and On-Demand Content
On Friday, Episodic announced that has been acquired by Google. According to Noam Lovinsky and Matias Cudich, Co-Founders of Episodic, “The Episodic…
Google Officially Changes Name to Topeka, TEXTp Saves YouTube Bandwidth
Okay, so my usually reliable sources weren’t so reliable. No one tipped me off that Google would officially change its name to…
Search and Rescue: How to Become Findable and Shareable in Social Media
Socialization is changing everything. It's critical that content producers adapt by optimizing, packaging, and connecting information and stories for users.
Google Real-Time Search Results Powered by Pigeons on Red Bull?
Google has a long tradition of perpetrating April Fools’ Day hoaxes. According to my sources, who are located in India where it…
Google Made A Major Move To Behavioral Targeting This Week! Did You Miss It?
While many of the search marketing leaders were busy at SES NY this past week, Google launched a couple of products that…
Would You Go Swimming with Sharks or Go Jump in a Lake for Google Fiber?
Yesterday was the deadline for states, counties and cities across America to make their pitch to be part of the Google Fiber…
SEMPO Survey: Paid Search Spend to Rise 22% in 2010
And most of it’s going to Google. We take monthly look at search engine rankings here on Search Engine Watch, but that…
Where Search and Social Media Collide: Real-Time Search and Twitter
The Search world is all atwitter with talk of social media. Google has thrown its hat in the ring with Buzz. Multiple…
SES Keynote Day 3: Yusuf Mehdi [LIVE BLOG]
9:07am Mike Grehan and Yusuf Mehdi take the stage. Sitting in director’s chairs, they’re going to have a chat-style presentation. Oh yeah,…
Should You Worry About Real-time Search?
Marketers think real time search is a flop. Google thinks it improves relevancy of search results. Who's right?
SES: Successful Information Architecture and SEO
This panel focused on the strategies and tactics of site architecture as it relates to search engine optimization. This is an important…
Google Bookmarks Goes Social [Visual Tour]
The social revolution at Google continues. You can now create lists of your Google Bookmarks. Just go to google.com/bookmarks and when you’ve…
Google Announces AdWords Search Funnels at #SESny
Many online marketing analytics experts have been quick to accuse search engines of stealing all the glory, due to using a “last…
Search as Synapse: Twitter search API will transform trending topics
Mashable reports that Twitter has announced an update of it’s search API via the Twitter API announcements group on Google. Typically, the…
For Media Sites, Facebook Referrals are More Likely to Return
Google News is worse than average for sticky traffic. Hitwise has run the numbers on traffic that returns to media sites according…
Mobile & Location: Checking in on the Latest
Local "check-ins" (a form of opt-in) are a new form of social communication worth paying attention to, but more importantly, a new…
Bing Maps Gets Worldwide Telescope App [Visual Tour]
Explore space from your laptop. Even the most amateur of astronomers would tell you that the best way to view the night…
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