Google.
Link Building 101: 404 Pages & Link Reclamation
Salvaging a few quality links can be a quick win – especially at the start of a link building campaign, when you're…
Google in 1998: New Easter Egg Takes You Back in Time
To celebrate its 15th birthday, Google decided to share a neat Easter egg showing how Google used to look in 1998. To…
Google Hummingbird Takes Flight: Biggest Change to Search Since Caffeine
Google quietly made a huge change to its core search technology in the past month, one that affects about 90 percent of…
Does Google Penalize For Invalid HTML? Matt Cutts Says No
It's easy to make a mistake when trying to create perfect HTML code that validates correctly every time. So how important is…
Remarketing Lists for Search Ads: 4 Smart Strategies
Remarketing Lists for Search Ads opens up a lot of potential strategies for AdWords advertisers. Here are some of the most common…
12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready
Regardless of your product or service offering, you should start reviewing, planning, organizing, and optimizing for Q4 right now. Here's a checklist…
How Will Voice Search Change SEO for Local Stores & Global Enterprises?
Voice search can be more convenient, quicker, and it continues to gain popularity worldwide. Marketers must adapt new search strategies to optimize…
Major Search Engines and Directories
When you think search, no doubt you think Google. But there are other popular major search engines (e.g., Bing, Yahoo, Yandex, and…
Google Overhauls YouTube Comments Using Google+
YouTube comments that are more relevant will move to the top of the comments list instead of the most recent. Google said…
The Relentless Pounding of Google Panda: Why SEO Band-Aids Won’t Work
If a website gets hit by Google Panda, small fixes won't be effective. Panda absolutely can strike again, and if it does,…