Google.
Google Hammers Polish Link Networks
Google is continuing their attack on international spam, taking down two Polish link networks. Buying and selling links seems to be quite…
How to Create Your Own Awards Show & Come Out an SEO Winner
Executing an industry awards program will earn high-quality links and a whole lot more. Here's a case study in how one awards…
How to Use Google Analytics Campaign Reports
Promoting a website? You'll be interested in seeing where your traffic comes from then. This post is here to take you through…
Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act
The Search Funnels Attribution Modeling Tool is Google's attempt to give advertisers more data on the context of a user's path to…
Video Ad Views Hit 26.9 Billion in January, SpotXchange Jumps to #1 Spot
According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views…
3 Ways SEMrush Can Make SEO More Effective
Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready…
3 Ways Context Clues Reveal a Powerful Paid Search Opportunity
Many search marketers still aren't taking users' context clues (e.g., time of day, location, device, and keyword) into account when creating ads.…
Link Building in 2014 is All About Building Your Brand & Reputation
Many of those who pursue link building have had a tough year. Google's verbal and physical assault on link building practices has…
Google Places Updates Quality Guidelines to Include Business Descriptor
Google Places for Business recently announced an update to its quality guidelines that allows businesses to add a descriptor to its business…
How to Find Keyword Conversions by URL Using Google Webmaster Tools
Use this walk-through to learn how to get keyword to landing page data by using the Google Webmaster Tools Top Pages report…