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Paid Search, Mobile Spending Increase in Q1 2012
Two new industry reports show that tablets continue to drive mobile search ad spend, though by how much varies depending on the source. One has mobile spend up…
7 New Ways to Think About SEO & Converged Media Metrics
As we adapt to the convergence of SEO, social, content, and digital media channels, there has never been a better time to…
Microsoft Buys AOL Patents for $1 Billion
AOL is selling more than 800 patents to Microsoft for $1.056 billion in cash. AOL will retain patents related to advertising, search,…
6 Funny Google Project Glass Parody Videos
Google last week unveiled Google Project Glass, its futuristic augmented reality headset. While Google talked up the benefits, some took to YouTube…
The 5 Ws of Social Media Marketing: Industry Survey & Insights [Study]
A lengthy survey of 3,800 social media marketers reveals dozens of insights on how and why marketers use social to promote their…
How to Get the Most Out of SEO Extensions & Add-Ons
While Chrome is super-fast and has a lot of great SEO extensions, Firefox still wins the overall battle because Firefox display metrics…
Google Loved More Than Apple, Facebook, Twitter in U.S. [Poll]
Google is the most popular tech company in the U.S., with 82 percent of Americans having a favorable opinion and 53 percent…
Eadweard J. Muybridge Animated Horse in Motion Google Doodle Honors Motion Picture Pioneer
A Google Doodle today is paying tribute to motion picture innovator Eadweard J. Muybridge, a man whose 1878 series of photos known…
Google Won’t Release New Android Tablet Before July
Google has reportedly delayed the release of its branded Android tablet until July of this year. Company sources report that the company…
YouTube-Viacom Copyright Lawsuit Resurrected by Appeals Court Ruling
U.S. Court of Appeals reverses an earlier decision that protected YouTube from damage claims under the safe harbour provisions of the Digital…
Google AdWords Adds ZIP Code Targeting, Location Insertion; Updates Location Targeting
Google will allow you to tag up to 1,000 ZIP codes within the U.S. using AdWords Location Targeting. Location insertion for local…
4 SEO Recommendations to Target the Long Tail
For many enterprise companies, long tail keyword traffic is important because it drives the lion's share of search traffic. These actionable recommendations…
How SEO & PPC Can Help Build Your Email Marketing List
Online marketers say email marketing is the online channel that contributes the most qualified leads to their businesses. Here are three practical…
Larry Page Delivers 2012 ‘State of Google’ Address
The Google co-founder said in his 2012 Update from the CEO report that the company would be looking to improve Google's search…
Google Project Glass Sees the Future of Augmented Reality
Google says that its Project Glass team is aiming to create an augmented reality platform that will bring the benefits of Google's…
5 Facebook Timeline Brand Page User Insights and Tips for Marketers [Study]
Facebook fans enjoy your company history, expect your Page to stay current, and may not pay much attention to your cover image,…
Twitter Automation vs. Personalization
Where do you find the time to be efficient and take care of branded tweets and followers, assuming tweeting isn’t your full-time…
3 Starting Points for a Link Marketing Campaign
It can be a challenge at times to come up with new ideas for link marketing campaigns. Whether you're at a loss…
Google Forfeiture: Government Splits $500 Million
Government agencies that took part in an investigation of Google for distributing paid search ads for Canadian pharmacies that illegally shipped drugs…
Google: Paid Search Ads With Associated Organic Result Have Higher CTR [Study]
A Google study examining the impact of organic listings on ad click incrementality finds that the click-through rates of ads with associated…
Tap Into AdWords for Keyword, Ad & Landing Page Testing
Use the web to discover everything about your market. Craft your marketing, turn on the AdWords tap, and give it a try.…
Competitive SEO Analysis: Data, Creativity & Understanding the Competitive Landscape
Here are some ways of evaluating your website by focusing on competitive analysis through site monitoring, integrating tools not necessarily known for…
Google Driverless Car Chauffeurs Blind Man
The goal of Google's self-driving car project is to make driving safer, more enjoyable, and efficient. How safe is it? Well, Google…
Google Engages in Misleading, Deceptive Conduct with AdWords: Australian Court
Google engaged in misleading and deceptive conduct in four cases, ruled a Federal Court in Sydney, Australia. The case was an appeal…
Google, Microsoft Pitch HTTP Overhaul Options for Speedier Web
IETF engineers are currently discussing steps to overhaul Hypertext Transfer Protocol in an effort to modernize and speed up the 1990s technology.…
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