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What is Link Building?
Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring…
The Evolution of Audience Targeting: 3 Opportunities for Marketers
More users generating more data means that targeting has the potential to become even more intelligent, but it does not come without…
Google Showing Far Less Video Snippets in Search Results
If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports…
Hidden From Google: New Website Reveals ‘Forgotten’ Search Results
In the wake of recent European rulings on the "right to be forgotten", a new website has popped up. Called Hidden From…
Remarketing Across Ad Exchanges With DoubleClick Search
DoubleClick Search's Display Remarketing from search ads feature lets you retarget users via display channels after they have shown interest by clicking…
3 Reports Offer Insights on State of Paid Search in Q2
Three reports from Adobe's Digital Marketing, Kenshoo, and The Search Agency highlight the state of paid search across the globe - including…
Bing Launches Search Removal Request Form in Europe
Microsoft's search engine Bing has finally responded to the recent European Court of Justice "right to be forgotten" ruling. Bing has created…
Google+ Drops Controversial Real Name Policy After 3 Years
Google+ has revised its real names policy. According to Google the previous restrictions "helped create a community made up of real people,…
Google Now Calculates Bitcoin Prices in Search Results
How much is a Bitcoin worth today? Now Google can tell you. The search giant has added a Bitcoin calculation tool to…
5 Takeaways From the World Cup for Global Search Marketers
How to identify your goals ahead of time by setting clear objectives to drive traffic to your site, gain brand exposure and…