The latest advancement in personalization, Google's new Custom Match feature will increase ad targeting potential. How can marketers effectively use this tool to their advantage?
Recent upgrades to Google AdWords allows the platform to generate multi-channel advertising campaigns with ease. This discusses how these optimizations can benefit digital marketers.
The search giant has rolled out a new Google logo, moving from a serif font to a sans-serif font. Branding experts think the company has nailed the logo redesign on several levels.
Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords.
Maps will give users a warning when their destination will be closed at time of arrival.
Now users can see relevant emails, events and files when they search in Google Calendar and Google Drive.
The hour-long problem sees services replaced with 500-error messages.
If one of the products you've been searching for online is sold at a store near you, you will receive an alert via Google Now cards of the nearest location and price of your item, but you'll have to visit to see if the item is actually in stock.