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Google, Facebook Offer News Sites Lessons on Ad Targeting [Study]
Only three news sites - CNN, Yahoo News and The New York Times – out of 22 appeared to use high levels…
Twitter Makes HTTPS the Default Setting for Users
Twitter will use encryption by default when users sign in. Although Twitter is making HTTPS the default setting for users, you can…
Social Media Insight from 6 Successful Brands on Google+
Google+ is slowly but surely attracting a more diverse user base and big brands are taking notice. Many have fully integrated the…
Facebook Advertisers Testing New Sponsored Stories Actions: Want, Own, Played & More
A limited number of Facebook advertisers are testing what appears to be the next iteration of Sponsored Stories. They are targeting the…
Valentine’s Day 2012 Searches: Gifts.com, Yelp Win Big [Infographic]
In anticipation of Valentine's Day, Gifts.com appeared in the top five search results for 60 percent of non-geographic “gifts” keywords during January;…
Google Encrypted Search, Gmail, YouTube, Blocked in Iran
Iran’s government seems to be ramping up its censorship of popular websites, targeting Google’s encrypted search, Gmail, YouTube, and Google Videos, among…
LinkedIn Shares Mobile Advertising Ambitions
During its quarterly earnings call, CEO Jeff Weiner said mobile access represents an ever-growing share of time users spend with LinkedIn. He…
Reputation Management and Social Monitoring Made Easy
Why spend money on monitoring and defending a brand when you can spend money promoting a brand? Let me introduce you to…
Online Newsrooms: A Necessity for Search and Social Content Strategy
Think content. Think fresh content. Think Google loves content. Think social shares of content. Now when news breaks in a tweet and…
Don’t Be A Wallflower! 3 Fundamentals Of Data Driven Community Outreach
Many (even most) corporate community managers are relatively passive, waiting for users to come to them. However there is a real power…