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Why ‘A Conversation With My 12 Year Old Self’ is a Viral Video Success
Marketers can learn a number of lessons from the surprising success of “A Conversation With My 12 Year Old Self.” The YouTube…
3 Tactics for Demographic Targeting on the Google Display Network
Targeting users via psychographic and demographic information on the Google Display Network is nowhere near as easy as Facebook. But with some…
Tell Me Three Times: A 3-Pronged PPC Balance System
Don’t rely on your AdWords, adCenter, or Facebook PPC data exclusively for data on the health of your account. Instead, achieve feedback…
3 Tips to Make Your Facebook Ads Stand Out From the Herd
For average Facebook users, most ads are simply invisible. To make your ads stand out, you need to turn them into what…
5 Reasons Digital Marketing Agencies Are Booming (and 4 Reasons You Might Need One)
Given the pace of change in digital marketing, agencies will only grow in numbers and services they provide to their clients. Here…
Twitter Upgrades Search With Autocomplete, ‘People You Follow’ Results
Twitter has improved their search function with autocomplete, a filtering option that allows users to see search results only from those they…
Facebook & Yahoo Strike New Advertising Deal, Settle Patent Squabble
Facebook and Yahoo have settled their patent infringement cases. The companies will cross-license each's respective patents. Also, they have struck a deal…
Shopcade: Pinterest for Ecommerce?
Meet the newest kid on the social media block: Shopcade, a site that gives shoppers the opportunity to share those magical, can’t-live-without…
The 2012 Socialympics
Rules and regulations about the use of content surrounding the 2012 Summer Olympics in London must comply with some pretty strict rules,…
Innovative Retargeting Tactics
The following uses of retargeting allow you to target potential customers based on their interactions with your content, social media profiles, or…