Facebook.
Getting Creative With Your Facebook Ads: 5 Tricks to Boost CTR & Conversions
Ad fatigue is the most common problem in Facebook advertising, so you need to stock-pile multiple good ideas for ads to test and rotate in to maintain a…
Google+ Blogger Integration, Circles in SERPs & Larry Page Steals Zuckerberg’s Thunder
Google+ integration is coming to Blogger and a one-touch Circles button is being tested in search results as Google tries to lure…
Google Lobbying Spend Hits New High
Google nearly doubled their year-over-year spend on lobbying this quarter, forking out $2.4 million as their troubles with the Federal Trade Commission…
Google+: Apps Support, Sergey Brin’s Addiction, Real Names and Identity Provider Accreditation
Google will relax their real names policy and has earned accreditation from the U.S. government as an identity provider. Sergey Brin may…
Top 10 Tips to Transition Old-Fashioned Content Into Real Time Web Writing
By combining these old-fashioned journalistic values with today’s SEO rules, you’ll arrive at great content that’s concise, easy to understand and share,…
Most U.S. Moms on Facebook, But May Be a Tough Crowd for Marketers [Study]
Moms are on Facebook, liking brand pages, and receptive to your offers under certain circumstances. You had best watch your behavior with…
From Search to Cash Register: eBay Connects the Dots
While search is good at commercial intent, I'm not convinced that social media and commerce have chocolate and peanut butter love. But…
11 Social Media Tips for the Holidays
For many brands the holiday spending season represents the largest chunk of revenue for the entire year. A bad season certainly won't…
Getting Social Traffic on the SERPs Without SEO
Google and Bing are trying to figure out the best ways to show social results in search results. Personalization and real-time results…
Google Promotes Online Safety With ‘Good to Know’ Campaign
Teaming with the Citizens Advice Bureau (CAB), Google will promote “safe computer usage” for users. The "Good to Know" campaign offers advice…
Social Signals & SEO: Focus on Authority
When evaluating your social strategy from an SEO perspective, you need to focus on your own authority and relationships with other social…
Facebook Timeline Profiles May Arrive Soon; But You Could Just Get it Now
Facebook's Timeline Profile design are rumored to be made public on the 19th of October. But if you cannot wait until then,…
New Facebook Feed Lowers Post Impressions, Increases Likes & Comments [Study]
An early-stage study from EdgeRank shows the Facebook's new "hybrid feed" is decreasing the exposure of posts while increasing post interaction. Companies…
The Fed Plans to Monitor Google, Twitter, Facebook
The U.S. Federal Reserve is asking bidders to send a proposal for a sentiment analysis solution that gathers location information and data…
Google Engineer Publishes, Then Deletes Opinionated Google+ Rant
Google engineer Steve Yegge posted an epic rant about the shortcomings of the Google+ social media platform on Google+. Though he deleted…
Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide
Paid search spend is up 23 percent in the U.S. and even more globally; predictions are rosy as clicks rise and the…
The End of Business as Usual: #AdaptorDie to Connected Marketing
“Running a rigid business, business as usual, will open the doors to digital Darwinism where companies that fail to adapt will become…
Walmart Focuses on Local with Facebook
Much of Walmart's success lies in their use of Chinese manufacturing and the expectation of their vendors to follow suit. Recent acquisitions…
Holy Google+ Hangout Features Dalai Lama, Archbishop Tutu
The role of social media in providing platforms for public figures to communicate with their followers just took on a holy spin.…
18 Minutes a Day to Social Media Time Management
Social media can easily monopolize hours of our day. But what if you could improve your social media time management and your…
Windows Phone 7.5 (Mango) Adds Bing, Social Integration
Microsoft's Windows Phone Mango update has been released. Users will find deep integration with social features and a mobile-tuned Bing search that…
Google+ Adds Advanced Notification Controls
Google+ now gives you more control over your notifications when someone shares content with you, you're notified about a post, you're mentioned,…
The Community Manager’s Conflict Playbook
This playbook addresses various less-than-ideal scenarios and proposed solutions in a step-by-step outline. Arm yourself with these tactics to resolve issues ranging…
How Digg’s New Features Could Drive More Traffic to Your Website
About a year ago Digg went through a dismal redesign that dramatically turned social-savvy folks away from using the platform. Although many…
Bing’s New Back-end: Cosmos and Tigers and Scope, Oh My
Microsoft’s plan to stop losing money on Bing includes a new back-end search infrastructure powered by Tiger, their search indexing technology, a…
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