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Social Signals & Search – Reading the Tea Leaves
There is more speculation than definitive direction on how search engine algorithms are weighing social signals in search. Here's what we can learn search engines value by dissecting…
3 Ways to Measure Link Building ROI
Tying conversions to any effort that may bear fruit down the road, and selling such a service to an ROI-focused business owner,…
How to Optimize Your Facebook Page for Mobile Facebook Nearby Users
Mobile Facebook users can now discover business information and reviews they may previously have asked a search engine. Learn how to optimize…
Make Content Marketing Work: 3 Tips to Activate Your Top Influencers
Creating content you think is useful and relevant isn’t enough to make your content marketing program work. You need the energy and…
Facebook Lookalike Audiences Helps Target Ads at Lower CPA
Facebook has expanded its custom audience targeting feature to now include "lookalike audiences." By porting their CRM databases to Facebook, advertisers can…
Google Has 4th Best Corporate Reputation [Poll]
For the eighth year in a row, Google has made into the top five of an annual survey of the U.S. general…
NASA Google+ Hangout Features Astronauts on International Space Station
NASA has broadcast live onboard many of its space vehicles, with astronauts giving tours of spacecraft and answering questions, but this will…
Win Earned, Owned and Even ‘Paid’ Links With Content
Digital marketing is about much more than simply links, but links are the fuel that powers visibility, whether it's through social, organic,…
Thinking About a New Site? How to Set Killer (and Realistic) Goals
A site migration’s success hinges on upfront communication, group effort and a project lead that has a critical eye for success. Without…
Global Social Media Trends in 2013
Social media on a global scale shows no sign of slowing down. In 2013 the big stories to watch will include continuing…
3 Social Lessons for Brands From the Super Bowl Blackout
The Big Game has come and gone. While most people are talking about their favorite or least favorite commercials, the real show…
Google Goes Shopping, Buys Channel Intelligence for $125 Million
Channel Intelligence handles ecommerce solutions aimed at boosting the sales of product and services by making them easier to find on the…
How to Create & Analyze Valuable Facebook Reports
A huge part of mastering Facebook Ads is mastering Facebook ads reporting and analysis. Facebook reporting can be quick and easy when…
PPC Bid Management: Are You Managing Bids Efficiently?
Every PPC manager should be aware of the range of features and methods for managing bids efficiently and effectively. Here is a…
Facebook Mobile Ad Revenues Surge, But Profits Slump
Facebook's fourth quarter results show that around 23 percent of its total fourth quarter advertising revenue ($305 million) came from mobile. Use…
Marketers, Consumers Favor Email Over Social Media [Report]
Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the…
Make the Most of Your Social Media Interactions: 9 Tips
If you really want to optimize your social media strategy, some discovery, planning, and measurement must take place. These nine tips will…
Can Facebook Graph Search Disrupt the Google Habit?
Google is useful and the value of Google gets continually reinforced to consumers, day in and day out. Ultimately, a new search…
Facebook Cuts Social Graph Access, Leaves Yandex Wondering What Happened
Yesterday Yandex launched Wonder, a search app that combines social network search to provide information on things you might like. Three hours…
Mobile, Local & Search: 5 Sources of Innovation & Investment in 2013
Expect another eventful year at the intersection of mobile, local and search – where change will once again be the constant. Here’s…
Visual Storytelling: The Key Weapon to Content Marketing
If a picture is worth a thousand words, the story behind it may be worth a million more. Everyone understands and connects…
Are Bing Ads Coming to Facebook?
A Facebook-Bing ads partnership would mean a lot more potential targeting options for Bing Ads advertisers. The ability to use a hybrid…
Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?
The potential for Facebook’s new Graph Search feature is huge. It is going to take some time (several months at the earliest)…
The Year in Search & Social Marketing: Highs & Lows of 2012
Everyone loves the thrill of victory and the agony of defeat. Let's take a trip down memory lane to review the winning…
Google UK Search Market Share Dips to Lowest Level in 5 Years: 88%
Google controlled 88.35 percent of the search market in December, down from 89.12 percent the month before and down from 91.15 percent…
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