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The Best and Worst Things About Twitter Ads
There's much to like about Twitter ads – good targeting, message amplification, innovations, and campaign control. However, we also have to deal…
Backlinks = Rankings, Rankings = Traffic – Deal With It
Cheap, easy, automated link spamming is no longer an option for those in it for the long haul. Editorial link building is…
5 Ways Social Data Can Enhance Marketing Data
The integration of social data with traditional marketing data can enhance your understanding of trends and user behavior, and also can be…
Link Building for Real Estate Websites
Professional home stagers transform homes into showrooms. To get more links to your real estate website and attract more traffic, you also…
5 Reasons to Include Polling in Your Social Media Strategy
Polling is one of the most powerful tools brands can incorporate into a social strategy. Here are five reasons why you should…
Why Small Business Should Care About Native Advertising
As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism…
Organic Social Media: Why Marketers Must Join the Conversations
The opportunity to reach your customers on social networks is enormous. What should marketers who are overly dependent on paid media in…
Google Must ‘Forget’ Unfavorable Search Results in Europe
Europe's high court has ruled that people have a "right to be forgotten." This means Google and other search engines will be…
26 Free (or Free-to-Try) Content Curation Tools
Content isn't always practical or cost effective to produce on a regular basis. That's where curating content can come in handy. Here's…
A 5-Step DIY Promotion Guide for Startups to Generate Business Without Google
Don't rely on the whims of a search engine to keep your business afloat. Diversify. Seek out the communities, influencers, and platforms…