Facebook Ads.
Four marketing strategies to increase app store downloads and engagement
Making your app stand out is daunting but not impossible. Crack app store algorithms, stand out, and boost downloads with these marketing strategies.
How to find a PPC management solution for your business
Notes from personal research looking into PPC management solutions, both agencies and softwares, for our company. From demos, audits, and consultations.
Facebook dynamic ads: A beginner’s guide
A step by step guide (with lots of pictures) for getting started with Facebook dynamic ads. How to set them up, and…
Facebook unleashes its very own mobilegeddon
Google rival Facebook is weighing in on mobile-friendliness.
How to use Facebook Ads to find and recruit new employees
How are you recruiting new employees?
Facebook begins thwarting ad blockers
Although Facebook now generates upwards of 80% of its revenue from mobile ads, the world's largest social network isn't waving the white…
Facebook image cheat sheet: maximum photo sizes for your branded page and ads
Our previously published guide to Facebook image sizes is well over two years-old and therefore long overdue for an update, and SO…
11 reasons why your Facebook ad measurement is messed up
A recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem to have…
How to Build a Better SEM Audience Profile – for Free!
Resources like Google AdWords Display Network and Facebook Custom Audience Profiles gives marketers many low-to-no-budget options for acquiring demographic data for SEM…
Retail Revolution: Steps to Mastering Facebook Dynamic Product Ads
Intending to take on Google and Amazon in the e-commerce space, Facebook offers retailers a number of advertising products, such as Product…
Writing Your Way to the Top of Search and Social Results
We’ve entered the era of intelligent content that is laced with smart optimization and is penned by qualified writers who have a…
Facebook Ads: Lessons From the Trenches
Much like those of its search-cousins AdWords or Bing Ads, Facebook Ads' feature sets change frequently, leaving us in a constant state…
[#SESDENVER] Could Google+ Be the Future of SEO?
At SES Denver, Merry Morud and Cindy Krum explained that as Hummingbird places more importance on social signals for ranking, Google Plus…
4 Things Search Marketers Can Do to Ensure a Happy Holiday
With so much riding on Q4 performance, paid search marketers should consider product ads, mobile, local and retargeting to come out on…
For Every Link You Earn There Are Five More Worth Building
How did we arrive at the trend of "link earning," and why does link building sometimes sound like a dirty word? The…
Paid Media Is the Future
Marketers are evolving away from the need to be paid search and display specialists and toward the need to be more broadly…
Last-Minute SEO – Here Come the Holidays!
If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can…
2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search
A recent report by the Interactive Advertising Bureau and IHS show mobile ad revenue nearly doubled in 2013 from 2012, with mobile…
How FREE Website Call Conversion Tracking From Google Will Benefit You
If a large percentage of your website sales happen over the phone, this is a huge announcement by Google that they will…
Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers
Advertisers who want to understand the role of different devices leading to conversions are able to do it with Facebook’s new cross-device…
Reaching the College Market With PPC
With the start of a new school year fast-approaching, it's time for businesses to tap into the lucrative college market with PPC…
17 Keys to Success in Social PPC
While social PPC won't replace Google Adwords any time soon, it's become an effective source of incremental leads and sales for savvy…
SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]
A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including PPC and SEO) was the…
How to Optimize Your Content Strategy With Social Listening
If you understand what your customers are saying, what they need, and how they want to get it, you can craft the…
Google Love Grows, Bing Satisfaction Drops Among U.S. Customers [Survey]
Love it or hate it, Google is loved by customers. Bing? No so much? And Yahoo, the love is pretty much gone.…
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