comScore.
Local Search On Smartphones Prime Lead Generator For Businesses [study]
Confirming the trends put forward by comScore in April, a study by Kantar Media’s Compete brings further evidence that local search on…
Promising Numbers From Facebook Video Advertising
At OMMA Video, Brett Wilson, co-founder and CEO of TubeMogul, presented some new research on the tradeoffs between video ad types on…
Mobile Maps Usage Surges; Apps Trump Mobile Browsers
ComScore report that for the three month period ending April 2010, that more smartphone users accessed maps via applications, than maps via…
Search Seen As Biggest Single Winner Of U.S. Online Ad Spend In 2010 [Study]
U.S. online ads spending will reach $25.1 billion this year, with search being the single biggest category and social media marketing taking…
The New York Times Ranks as Top Online Newspaper According to comScore
comScore today released a report of the top U.S. online newspaper groups based on the comScore Media Metrix service. The newspaper category…
comScore’s Smart Control Tool To Revolutionize Digital Ad ROI Metrics ?
Market research firm comScore has unveiled its new generation ad ROI metrics weapon, calling it Smart Control. Here’s why. How it works…
U.S. Q1 Online Ad Revenues Hit Record $5.9bn As Market Looks Up
Online advertising revenues hit a record $5.9 billion in the U.S. in the first quarter, reflecting an uptick in the country’s economy…
Facebook Single Biggest Display Ads Publisher On The Web
Facebook has risen to the number one spot as single biggest display ads publisher on the web in the first quarter, ClickZ…
Leveraging Baidu to Reach the Chinese Audience
Escalated interest in reaching China, and the continued improvements to Baidu's platform, has raised the need to take a deeper look at…
Social Networking Scores Biggest Rise in Q1 U.S. Mobile Use
While browser use remained first content usage of mobile phone subscribers in the first quarter to March 2010 in the U.S. with…