comScore.
Dwell Time As Ad Campaign KPI: Yes, But…
According to a study by Microsoft, comScore, and Eyeblaster, dwell time, i.e. the time spent on a site or ad, is a…
Google Generates Highest Volume of Referral Traffic to Online Video Content
A new research report by Brightcove and TubeMogul on Online Video & The Media Industry has found that Google generates the highest…
Google Killer? Enough Already!
All of the prospective "Google killers" have had something to offer, but none of them are near replacing Google. Here's why.
UK Online Video Viewing Up 37 Percent During Past Year
If Iceland’s Eyjafjallajokull volcano doesn’t ground my flight, I’ll be flying to London to speak about “Video Optimisation” at the International Search…
Video: The Next Digital Marketing Frontier
The latest developments in video marketing, from video discovery and ad networks, to ad formats and the importance of engagement.
.Fox Networks and comScore Unveil Research About Branding Impact of Online Advertising
Last week, .Fox Networks (pronounced “dot-fox”) and comScore unveiled the findings of a ground-breaking U.K. study at the Advertising Research Foundation’s 2010…
Search: Where to Next?
Cover up your crystal ball. Put away your tarot cards. Hide all those ancient texts by Nostradamus. They won’t tell you the…
State of Search Panel at #sesny [LIVE BLOG]
11:46am Q: How does mood fit into personalized search? Is it an emerging trend or a fad? Tabke: Vertical search engines…
Bing Picks Up Yahoo’s Drop In Febuary Search Volume
The ComScore report for search volume for Febuary shows Bing gaining ,2 percent market share (11.5) while Yahoo (16.8) dropped the equivalent…
Sneak previews of Online Marketing Summit 2010 and SES San Diego
Online Marketing Summit 2010 gets underway in San Diego this week. And Day 3 of the event features a Search Engine Strategies…