Topic

ClickZ.

Everything we have published on ClickZ. 850 articles
PPC

Case Study On Clickfraud Refund

Eight Months of Click Fraud in Oregon from ClickZ is a short case study on a merchant discovering $200-$300 in what he…

By Danny Sullivan · 13 Dec 2004

Industry

Blog-Safe Content Links To Come From HighBeam

Years ago, Dave Winer helped negotiate a system that allows bloggers to link to the full-text of New York Times articles and…

By Danny Sullivan · 08 Dec 2004

PPC

Getting Beyond Managing Bids

Beyond Bid Management: Breaking Through the Search Volume Wall from Kevin Lee at ClickZ takes a look at the idea of hitting…

By Danny Sullivan · 07 Dec 2004

Industry

More On Lycos Reselling SEM

Earlier I mentioned concerns some search marketers had that Lycos was offering/reselling SEM services. Shari Thurow takes a look at this in…

By Danny Sullivan · 06 Dec 2004

Social

MSN’s Third Portal To Gain Blogs; Where’s The Blog Search?

MSN is now offering blogging space through its new MSN Spaces service, making it the third major portal to jump into this…

By Danny Sullivan · 02 Dec 2004

Video

AOL Relaunches Singingfish Multimedia Search Engine

Over the weekend we blogged about a new beta interface from AOL’s multimedia engine, Singingfish. It’s no big surprise then that AOL…

By Gary Price · 01 Dec 2004

SEO

Site Building Blocks For SEO Success

Shari Thurow takes a look a key site architecture issues to consider if you’re looking for better performance with search engines. From…

By Danny Sullivan · 23 Nov 2004

PPC

Moving Forward With Microsites

Running a paid listing campaign but feel maybe your existing site doesn’t work well to convert? Rather than redo the entire thing,…

By Danny Sullivan · 15 Nov 2004

PPC

Capping Your Overture & Google Daily Ad Budgets

Kevin Lee at ClickZ compares and contrasts setting up daily ad spend limits on Google & Overture in Daily Budget Caps Versus…

By Danny Sullivan · 09 Nov 2004

SEO

Tips On Link Development

Shari Thurow offers up basic tips and background on developing links over at ClickZ: Link Development: The Key to Successful SEO.

By Danny Sullivan · 09 Nov 2004