Topic

ClickZ.

Everything we have published on ClickZ. 850 articles
Local

SideStep Allows Travel Search On Site

Travel search engine SideStep now allows you to perform searches via its web site, rather than having to do that through browser…

By Danny Sullivan · 05 Jan 2005

PPC

Local Search Lacking Ads

Local search is hot? Not yet among advertisers, ClickZ finds in Local Advertisers Lack Search Zeitgeist. It takes the top local search…

By Danny Sullivan · 04 Jan 2005

Industry

Resolutions For SEMs To Consider

Shari Thurow makes up a list of resolutions she’d like those in the SEM industry to adopt for this year over at…

By Danny Sullivan · 04 Jan 2005

Industry

Can We Solve Trademark Issues Outside The Courts?

Nothing burns ClickZ columnist James Hering more than “a cheap competitor” trying to “hijack a customer” by purchasing ads linked to keywords…

By Danny Sullivan · 04 Jan 2005

PPC

Defining Click Fraud

Sure, concerns are rising about clickfraud — but do we even know how to define what a fraudulent click is? ClickZ gets…

By Danny Sullivan · 03 Jan 2005

Industry

And Expect More SEM Firm Acquisitions

Search Agencies Ripe for Picking from ClickZ takes a look at how further acquisitions of SEM firms may occur following in the…

By Danny Sullivan · 29 Dec 2004

Industry

CGI Holding To Acquire Proceed

Only days after the acquisition of iProspect by a major marketing group, CGI Holding Corporation goes the other direction and intends to…

By Danny Sullivan · 29 Dec 2004

PPC

Copywriting For Search Ads

Kevin Lee’s got a two-parter at ClickZ on writing copy for search ads. PPC Search Copywriting Strategies, Part 1 looks at the…

By Danny Sullivan · 22 Dec 2004

SEO

JavaScript & Search Engines

Shari Thurow shares some tips on how search engines interact with JavaScript in the aptly-named ClickZ column Search Engines and JavaScript.

By Danny Sullivan · 22 Dec 2004

Industry

Fire Them Search Spammers!

Patricia Fusco, one of the new SEM columnists at ClickZ, comes out swinging with an argument that if the firm you outsource…

By Danny Sullivan · 22 Dec 2004