Travel search engine SideStep now allows you to perform searches via its web site, rather than having to do that through browser
integration. More from ClickZ: Travel Search Company SideStep Launches Site.
SideStep Allows Travel Search On Site
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View moreTwitter Tries to Hook Local SMBs on Self-Serve Advertising
Twitter and American Express have announced a partnership that will see the companies offer $100 of complimentary Twitter advertising to the first 10,000 SMBs that sign up. Participants will gain access to Twitter's self-service advertising system.
Getting Social with Local Classifieds and Video
Facebook's act of letting the outside world in to create the applications that will drive the value and appeal of the user experience is something that should be central to anything that calls itself a social network.
Search Leads to Offline Conversions Too
While many search marketers design their campaigns to maximize online sales, recent research emphasizes the importance of taking offline conversions into account when building online search and advertising campaigns.