Topic

Bing.

Features, market share, and strategy from Microsoft search. 997 articles
PPC

4 Tips to Breathe New Life Into Your Paid Search Campaigns

With new ad features, enhanced campaigns, and the evolution of search behavior, many advertisers are struggling to see performance results like they…

By Crystal Santos · 04 Apr 2014

PPC

Bing Product Ads Now Open to All U.S. Advertisers

Bing's Product Ads include custom images from an advertiser’s own product catalog, promotional text, pricing, and company name. The ad costs are…

By Lisa Raehsler · 27 Mar 2014

PPC

5 SEM Spying Strategies You Can Use Today to Generate More Profit

Drive more search profit by using keyword and competitive research tools, crowdsourcing, reverse engineering competitor campaign structure, monitoring competitor search activity and…

By Jamie Smith · 27 Mar 2014

SEO

Bing Webmaster Tools: An Overview

Bing's Webmaster Tools provides some great data for webmasters to use and address potential SEO issues. For those unfamiliar with Bing Webmaster…

By Aaron Shear · 19 Mar 2014

PPC

New Bing Ads Search Terms Report Shows Zero-Click Terms

Zero-click search terms often include valuable insights for advertisers, as they show which keywords ads are being displayed for, but getting no…

By Jennifer Slegg · 18 Mar 2014

Analytics

SEO Website Audits: Everything You Need to Know

What is a site audit? Why do you need one? What kind of audit do you need? What should you expect in…

By Aaron Shear · 17 Mar 2014

Industry

Xbox One System Update Adds Bing, New IE Search

As part of the update Microsoft added web results into the Xbox One search function. Using Bing as a back end, Xbox…

By Thom Craver · 06 Mar 2014

Mobile

Does Mobile Search Really Matter?

Would paid search advertisers actually be better off opting out of mobile, especially when you factor in the cost and complexity of…

By Richard Stokes · 06 Mar 2014

Industry

Bing Expands Timelines For a Half Million Famous People

From Prince to Vincent van Gogh, and more than a half million other famous or influential people, when you search for famous…

By Thom Craver · 26 Feb 2014

Industry

Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how she wants to get Yahoo back into the search…

By Jennifer Slegg · 19 Feb 2014