Baidu.
Baidu Paid & Organic Search Starter Guide
How do start search marketing on Baidu? Here are some tips that provide insights into how to deal with Baidu on the paid search side, as well as…
Search Engines Crazy in Love on Valentine’s Day 2012
All the major search engines are celebrating Valentine’s Day this year with special logos or pictures on their home pages. In addition…
Chinese New Year 2012: Google & Search Engines Welcome Year of the Dragon
January 23 is Chinese New Year, and heralds the Lunar New Year of the Water Dragon. The dragon is perceived as a…
Tools to Monitor Online Reputation Across Different Languages
The Internet has provided unprecedented opportunities and opened new markets for businesses, but misinformation and rumors can spread quickly, making reputation management…
Google Dominates Global Paid Search as 2011 Holiday Online Shopping Sets New Records
2011 saw the biggest retail e-commerce holiday spend in history, totalling $37.2 billion, with paid search budgets and CTRs up significantly over…
The Other Googles: Succeeding on Foreign Search Engines
No SEM or SEO campaign should overlook the importance of Google. However, in certain markets, local competitors rule the roost. Names such…
Top 5 Considerations For International SEO
Extending your web presence globally can be challenging, especially without local resources at your disposal, but it can be done. Understanding the…
Using Text-Rich Anchor Links as Part of Your Foreign Language Marketing Strategy
Text-rich anchor links will soon become a vital part of your foreign language marketing strategy, meaning you have more time to reap…
Sina Weibo Rolls Out Real-Time Search Engine
Sina Weibo has launched a real time search engine that allows people to search from a wide range of categories – posts,…
How to Launch an English Only Global Search Marketing Campaign
With 350 million speakers, English is still the most widely spoken language of business and international commerce. If you’re thinking of trying…
Baidu Launches International Marketing Efforts
Dominant Chinese search engine Baidu quietly launched more of its international efforts with the help of a Singapore-based partner and their new…
Baidu Releases Mobile OS, Dell Making Hardware
Baidu’s Yi operating system was built around the Android OS code. Baidu has primarily re-worked top-level applications. This includes Baidu maps, a…
Bada Bing! It’s Baidu Bing – English Search Marketing In China
The Baidu-Bing relationship provides a win-win situation for two of the world’s most important search engines. As an exciting new level of…
In China, Baidu Continues Search Market Domination Over Google
Google’s share of China’s 4.3 billion yuan ($665.9 milllion) search market dropped once again in Q2, according to numerous reports citing data…
Covario Expect Asia/Pacific Search Ad Spend Will Grow in 2011
A new study from Covario examining search advertising trends for high-tech industries shows slowed growth for Q2 2011, but that the year-to-date…
Bing and Baidu Team Up for English Search Results
Not much is known regarding the extent of the agreement, but we can confirm that Bing results will be intermingled within the…
Video Search in China: Baidu vs. Youku
With close to 340 million Chinese Internet users watching video online and browsing time close to 4 billion hours, Baidu and Youku…
Should Google Escape the Death Spiral in China by ‘Losing Face’?
Weighing which of four paths Google should take when it comes to China: promote within China but remain in Hong Kong; do…
Will Etao Be China’s Answer to Ecommerce Search?
Baidu has failed to gain a strong foothold in ecommerce, opening the door for Etao become China's answer to ecommerce search.
Baidu Following Google’s Lead With Browser, Mobile OS?
Baidu, which already dominates China’s search engine market share, seems to be looking beyond search, testing a new web browser and planning…
Navigating Search in China
With Google's presence sliding in China, state-owned search engines want to have a go in a Baidu-centric landscape.
Baidu Executives Fly to U.S. For Meeting With Facebook
Last week, executives from the Chinese search engine Baidu flew to the United States to meet with Facebook in their Silicon Valley…
Google China Finally Sees Search Advertising Share Grow
Google China’s share of the Chinese search advertising market in Q4 rose for the first time since the company threatened to leave…
Search in Asia: Insights for International SEMs
Mobile search has gone mainstream in the Asia Pacific region. Also, a look at how consumers use search during the purchase process,…
Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”
Real-time search has introduced new experiences to standard search. Are these new result types causing a shift in user behavior? This Explido/Search…
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