This detailed step-by-step guide will teach you how to install publisher-centered Google Analytics custom variables using Google Tag Manager. Here's how to install the Category, Content Type, Publication Date, and Author customer variables.
While frustrations due to unresolved technical support issues are understandable, when asking for support on a free plugin, please consider the author and their time. They aren't just twiddling their thumbs waiting for support requests.
A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings, and traffic.
Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because they can now have their brand represented alongside their content within Google’s search results.
Last week, the Official Google Webmaster Central Blog introduced “Author Stats” in Webmaster Tools. And yesterday, Newsknife posted its list of top news sites and journalists for 2011.
Google is encouraging content creators to verify their authorship via email rather than using the rel=“author” tag, to connect content pages to their Google+ profile and show comments and Circles in SERPs.
Google previously released an authorship markup that lets content creators claim the articles they've written. This rel="author" markup is being taken a step further with an experiment that showcases the author in Google's search results page.
An Advertising Age columnist recently called SEM "the worst form of advertising." His article is all kinds of wrong and filled with misconceptions. Yes, Virginia, PPC is advertising, and an effective form of it, too.
Post-Panda, scrapers are outranking content creators. Will Google's new code help publishers definitively identify themselves as the authoritative author of their published work?