Andrew Goodman.
More About Affiliate Pressures On Paid Ad Relevancy
Earlier, I discussed the pressures that affiliate ads place on the relevancy of paid search listings. Andrew Goodman has just posted an…
Goodman on Clickfraud
There is an increasing amount of attention being given to clickfraud these days. Danny linked to a couple of articles in his…
The Search Engine Update – Number 183 – October 18, 2004
Search Engine Watch editor Danny Sullivan recap of top search engine stories from early October 2004.
The Search Industry’s Growing Pains
If you’ve ever seen one of Danny Sullivan’s keynote addresses at a Search Engine Strategies conference, you know he is enlightening, provocative…
Contextual Ads: Vital to a Search Marketing Campaign?
Are you bidding on keywords through Overture's Precision Match, Google's AdWords or another pay-for-placement service? If so, you're eligible to participate in…
Take On Overture Canada, From A Canadian Search Marketer
The planned Overture Canada has Canadian Andrew Goodman pleased. Now his clients who just want to target Canada won’t have to pick…
Google On Hiring Spree For Nooglers?
Google Picks Gates’ Brains from the New York Post talks about Google being on a hiring spree. It’s unclear to me whether…
Smart Pricing For Contextual Ads At Google
Previously, a click on an ad cost the same at Google, regardless of whether it was search-targeted or contextually placed. Now, contextual…
Paid Placement Alternatives to Overture and Google
In an online advertising world dominated by 900-pound gorillas Overture and Google AdWords, what do second-tier pay-for-placement engines such as Ah-Ha, FindWhat…