Amazon.
Google Doesn’t Care if it Ranks Your Site Properly
If you've been negatively impacted by an algorithmic update, it's easy to blame Google. Instead, try to figure out what your site…
Advertising on Amazon: 3 Winning Channels
Amazon is definitely the right place for merchants looking to increase sales – it's just a matter of picking the right advertising…
Login With Amazon: What is it and Why Should Online Business Owners Care?
Amazon's new sign-in service, Login with Amazon could be a foot in the door for online retailers to Amazon's significant shopper base…
‘Relevant and Personalized Tweets’ Now a Part of Yahoo Newsfeed
Yahoo announced last week a partnership with Twitter to integrate tweets directly into its newsfeed. Yahoo CEO Marissa Mayer says it will…
Understanding the Multi-Channel Shopper
Gathering data across devices, channels, and sessions is imperative to predicting the most relevant content to present to mobile shoppers. Here are…
Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]
Need help getting started with Google Shopping? This series of six videos explains Google Shopping data feed best practices, reasons why you…
Reaching the Golden Mean of Branded to Non-Branded Traffic
Traffic Marketers from strong brands pursue the 60/40 percent ratio of branded and non-branded traffic. They recognize the value of long-tail visitors,…
Matt Cutts: Merchant Quality to Affect Google Search Rankings
Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings…
Larry & Sergey: Still Super Rich But No Longer Equally Rich, Says Forbes
Forbes has released its annual list of the world’s billionaires. While most of the richest people in the world remain the same,…
Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]
Google Shopping is still notably cheaper than Amazon Product Ads, PLAs drove more traffic than Amazon Product Ads for Q4 2012, and…