Affiliates
Affiliates or Google: Who Really Drove That Ecommerce Sale?
As more shoppers search for deals, coupons, and special promotions, make sure you have your own coupon page set up to minimize the margins lost on each sale to affiliates. A bad picture of your sources of revenue can put a drag on future growth.
SEO: Success Through Delegation & Integration
If you’re an in-house e-commerce manager or SEO with little budget and time, delegation is huge. What are the other departments do you need to be best friends with to get them to do your job for you? Well, here’s a list and the reasons why.
California Affiliate Tax Becomes Law
If you are an affiliate marketer living in California you could be losing a lot of your vendors. Gov. Jerry Brown has signed the state's budget, which includes the affiliate nexus tax, signaling tough times for many online small business owners.
WordStream Launches Affiliate Marketing Program
It’s free to join and affiliates get paid for leads and sales. Keyword research tool provider WordStream is launching a new affiliate ... read more
Denver’s Affiliate Convention Is A Free For All: Free Attendance, Free Parties
Affiliate Convention is using an interesting approach to their first conference – being held June 17-20th if you include the social activities ... read more
The New Era of Travel Affiliate Marketing
As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities in search and social media is most definitely on for smaller players.
How to Avoid Seasonal Search Ranking Wreckage
Search engine traffic: always unpredictable -- from algo updates playing havoc with organic rankings to quality score changes flummoxing your paid listings. What to do when holiday dips (in traffic) threaten to dampen profits.
AP, Microsoft Joint Venture Video Platform
The Associated Press is launching a new video platform, courtesy of Microsoft, to help its news affiliates to better monetize their online ... read more
Affiliates and PPC
Are affiliates the cause of high PPC search ad costs for merchants? In his latest ClickZ column, Kevin Lee discusses the tactics ... read more