Google Says Goodbye To Affiliates?

At Search Engine Roundtable, I wrote Google AdWords Ridding Themselves of Affiliates, which documents a case of a long time AdWords advertiser saying he was told by his Google representative that he and his kind are no longer wanted in the AdWords program. This all goes back to the new quality score for landing pages, which tend to weed out affiliate sites. Basically, the “quality” of affiliate sites are not high enough anymore to do well in the new quality score algorithm. Google may be weeding out these affiliates by inflating their minimum bid to prices that are not economically sound for them. From the post:

When I asked what I could do to make it meet their new guidelines she told me, “Honestly we have not had any good news for these types of sites.” No help offered.

Want SEW higher in your Google results?Add as a preferred source

More in Industry

View more
Industry

Bing Updates Quality Score

Bing is upgrading its quality score, which the search engine uses to gauge how competitive ads are in the marketplace.

Industry

Choosing Your Agency: It’s About the Team

There are a lot of parallels between the digital marketing world and the elementary schoolyard days. Here's a look at how you should select your team.

Industry

Balancing Your Paid & Organic Keywords

Search plays a critical role in demand generation for any business, so why not have as many listings as possible in the search results pages? Digital asset optimization, social, and some classic SEM will help position your brand correctly.