Topic

AdWords.

Campaign strategy and platform updates from the AdWords era of paid search. 1,535 articles
PPC

5 Filters Everybody Should Use In Their AdWords Account

Want to save time and always know what needs attention in your PPC campaigns? Then save these filters used by experienced campaign…

By Alistair Dent · 13 Sep 2011

Analytics

Google Adds Multiple AdWords Account Linking in Analytics

Linking a single AdWords account to a single Google Analytics account is a thing of the past. Google now lets you link…

By Rob D Young · 07 Sep 2011

PPC

Google Now Reviews Paused AdWords Ads

Google is now reviewing new paused ads, and existing paused ads will follow suit in the coming weeks, in an effort to…

By Danny Goodwin · 06 Sep 2011

PPC

11 Great Points About Google AdWords Sitelinks

Google AdWords’ Sitelinks are a powerful optimization tool for any PPC account – one you should be using, if you aren't already.…

By Melissa Mackey · 06 Sep 2011

PPC

New AdWords Metric: Estimated Top Page Bid

Google has just added a new metric into the AdWords interface at keyword level called the "Estimated Top Page Bid." This could…

By Alistair Dent · 02 Sep 2011

Industry

Shareholder Sues Google For Aiding Illegal Drug Sales

A Google shareholder has filed a lawsuit against Google CEO Larry Page and the entire board of directors for unspecified damages because…

By Danny Goodwin · 31 Aug 2011

Industry

U.S. Attorney: Larry Page Knew About, Allowed Pharmacy Ads

Documents, emails, and witnesses confirm that Google CEO Larry Page knew about and allowed ads from online pharmacies for years. However, as…

By Rob D Young · 30 Aug 2011

Analytics

Google Analytics Demystifies Visitor Behavior With Multi-Channel Funnel Reports

One of the biggest challenges in analyzing conversions to your website is figuring out which channels contributed to a goal conversion. A…

By Thom Craver · 30 Aug 2011

PPC

Google AdWords Editor 9.5 Released

Google has launched version 9.5 of the Google AdWords Editor for Windows and Mac computers. The latest version streamlines several tasks, grants…

By Rob D Young · 29 Aug 2011

Mobile

Google Makes All AdWords Phone Numbers Clickable for Mobile

When AdWords advertisers place a phone number in their ad copy, the phone number will be clickable by default, Google has announced.…

By Rob D Young · 29 Aug 2011