Topic

AdWords.

Campaign strategy and platform updates from the AdWords era of paid search. 1,535 articles
PPC

Google Refreshes AdWords Location Targeting

The Locations Targeting interface is getting a makeover in AdWords. Google is trying to make it easier for advertisers to navigate and…

By John Rampton · 02 Nov 2011

PPC

Create MSN adCenter Campaigns in 15 Minutes

MSN campaigns are as labor intensive as AdWords campaigns with a smaller yield, but can be quickly built once your AdWords campaigns…

By John Lynch · 02 Nov 2011

PPC

Google Keyword Tool Now Ranks Keywords by High, Medium, Low

Many Google AdWords users are reporting a change in the Google Keyword Tool. Competition data is now given a ranking on a…

By John Rampton · 01 Nov 2011

PPC

The 4 Pillars of a Successful PPC Campaign

Every now and then, we all need to remember the basics that are the framework behind every successful PPC campaign. If you’re…

By Melissa Mackey · 01 Nov 2011

SEO

Agency SEO Pain Relief

Just because your SEO campaign is experiencing hiccups doesn’t mean you aren’t a good SEO practitioner. Certain situations like this force you…

By Josh Mccoy · 31 Oct 2011

Industry

Google Transparency Report Now Shows User Data Requests

The Google Transparency Report has been updated to include data on Government requests for user information. The new version gives both updated…

By Rob D Young · 27 Oct 2011

PPC

Phone Through Rate is new AdWords Ranking Factor

Now advertisers can bid for calls made via any Google ad. The significant change is your bid-per-call will affect ad positions in…

By Jonathan Allen · 27 Oct 2011

PPC

Google AdWords Express Now Available in UK, Germany

Google announced that AdWords Express, launched in the U.S. in July, will now be available to all UK and Germany advertisers. Local…

By John Rampton · 24 Oct 2011

Mobile

Google Makes Proximity an Ad Ranking Factor, Opens New Mobile Ad Features

Google announced new mobile ad opportunities, including mobile-friendly ad "circulars" and the option for advertisers to send users to deep links inside…

By Rob D Young · 21 Oct 2011

PPC

Google Opens Dynamic Search Ads Program

Google has announced Dynamic Search Ads. Google will index your site frequently for changes, take the keywords from your website, and generate…

By John Rampton · 20 Oct 2011