AdWords.
7 Google Updates: Custom Search, AdWords API, Maps, Search Appliance and More
Google had another busy week pushing out updates. That’s really no surprise considering Apple released product refreshes and Microsoft released Windows 7.…
‘Ads By Google’ to Appear on Rich Media Ads
Google is adding the “Ads by Google” notice to rich media ads, such as Flash and interactive ads. It will appear as…
Click Fraud Not Dead Yet
The search engines are doing a lot to counter click fraud, but there's still more to be done. They need deeper collaboration…
Google AdWords Expands Opportunities Tab Beta Test
Back in July, Google AdWords began testing an “Opportunities Tab,” designed to help advertisers find more cost-effective traffic for their campaigns. Now,…
PPC Integration: Integrating PPC with SEO, Part 2
Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help…
SearchDay | Integration of Your Marketing Efforts
Today's search engine marketing news and opinion: Going the Distance -- Integration of Your Marketing Efforts; Blogging for Search Engine Optimization; Google…
Google Analytics 101, Part 2
Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions,…
SearchDay | Can Social Media Be Measured?
Today's search engine marketing news and opinion: Can Social Media Be Measured?; Google Analytics 101, Part 2; Microsoft Lobbyists Meet to Thwart…
Google Maps Adds Arterial Roads to Traffic Layer with Data from Your Phone
If you commute along a heavily-trafficked highway, you’ve probably often thought – and tried – alternate ways home. This is a trial-and-error…
Google Analytics 101, Part 1
How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin…