Google AdWords Expands Opportunities Tab Beta Test
Back in July, Google AdWords began testing an “Opportunities Tab,” designed to help advertisers find more cost-effective traffic for their campaigns. Now, the test is being expanded.
The expansion includes additional U.S. advertisers and also begins to bring in advertisers from the U.K. and Australia. The Opportunities Tab gives a quick overview of Google’s customized keyword and budget ideas for your campaign. That will likely make a bunch of you feel quite uneasy.
If you’re included in the beta, be prepared for a change. For example, you won’t see a tab for AdWords tool. The existing AdWords tools aren’t gone, but they’ll be in a different place. You’ll have to click on the Opportunities Tab and then scroll down the sidebar. Lists of campaigns will also be on the sidebar on the left.
What do you think of the Opportunities Tab? Tell us by leaving a comment below.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
Leave a Reply
You must be logged in to post a comment.