AdWords.
Managing Client PPC Campaigns on the Go
Don't leave things to chance when you leave the office for any significant period of time. Here's how to keep your campaigns…
Review your PPC Keywords
Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should…
Selling Search up the Chain: Money & Traffic
Looking to start a search campaign quickly? Make your case by focusing on the money and traffic that can be gained.
Google Brings Click to Call to Mobile Ads
If you have an AdWords campaign set up to reach searchers using Google’s mobile search, you’ve got a new feature to enhance…
Yahoo! to Update Sponsored Search with Network Distribution and AdWords Import
Next week, Yahoo! plans to release two updates to their Sponsored Search program. First up, the Network Distribution feature will allow advertisers…
Google AdWords Adjusts Policy for Shared Domain Display URLs
If you are running an AdWords campaign for a website on a shared domains, then you’ll want to be aware of a…
Stop Selling Search, Start Selling Performance Marketing
If you aren't already doing it, start thinking about how your agency will get involved with performance marketing. Right now. It's a…
Can Tiger Woods Do This? Online Reputation Management Case Study
At SES Chicago 2009 last week, a number of speakers were asked what advice they’d give Tiger Woods. I’m not sure if…
Wordstream Launches Two Free Keyword Research Tools
The two tools are Keyword Niche Finder and Keyword Grouper. The concept behind both tools is grouping keywords together for easier search…
Top Stories at SES Chicago 2009 on Day 3
If you don’t count the weather, the top story on Day 3 of SES Chicago 2009 was the morning keynote by Dan…