Topic

AdWords.

Campaign strategy and platform updates from the AdWords era of paid search. 1,535 articles
Industry

AdWords Makes Product Extensions Available to All U.S. Advertisers

Google has unleashed a new feature in AdWords and is making it available to all U.S. advertisers. The feature is called Product…

By Nathania Johnson · 25 Nov 2009

Industry

AdWords Creates Easier Access to Advanced Performance Data

When using AdWords, in order to access some advanced performance data, you had to create reports, which can be time consuming. AdWords…

By Nathania Johnson · 19 Nov 2009

Industry

AdWords Launches Product Listings Ads and DFA Analytics, Updates Ad Planner

Google AdWords has unleashed a heap of updates, so let’s dive right in and see what’s going on. Product Listing Ads This…

By Nathania Johnson · 12 Nov 2009

Industry

Google AdWords Adds Two New Alerts

Google AdWords has launched new alerts to help you manage your paid search campaigns. Under the Opportunities Tab, Google has added alerts…

By Nathania Johnson · 09 Nov 2009

Industry

Google AdWords Updates Conversion Tracking Options

Google AdWords has updated the interface for Conversion Tracking. There are three tabs to manage data: Conversions, Webpages, and Code. Conversions Under…

By Nathania Johnson · 06 Nov 2009

Industry

Google AdWords Unveils Holiday-Themed Templates for Display Ad Builder

The holiday season is upon us and Google AdWords wants to help you get your display ads ready. They’ve just released new…

By Nathania Johnson · 03 Nov 2009

SEO

Google Gets Patent For Search Results Based on Query, Click Behavior

Bill Slawski reports on a new Google patent that manipulates search results based on query patterns and click results. As Bill explains…

By Frank Watson · 03 Nov 2009

Local

Google Tests Mortgage Comparison Ads, Updates Real Estate Search in Maps

Google is vamping up its real estate search offerings with two new announcements. First up, AdWords is testing comparison ads in the…

By Nathania Johnson · 30 Oct 2009

Industry

Google AdWords Offers Keyword Translation, But Should You Use It?

Google AdWords has added support for Google Translator Toolkit. This means you can now translate your keywords and have ads appear to…

By Nathania Johnson · 28 Oct 2009

Industry

Google AdWords Tests New My Client Center Dashboard

Google AdWords is testing a new interface for My Client Center. If you want to check it out, just click the link…

By Nathania Johnson · 26 Oct 2009